STUDENT SATISFACTION WITH THE BASKETBALL CLUB: A CASE STUDY OF UNIVERSITY OF FINANCE – MARKETING

Nguyen Truong Phuong Uyen, Cung Duc Liem, Nguyen Quoc Trung, Nguyen Ngoc Nga

Abstract


This study aims to evaluate student satisfaction regarding their participation in the sports club at University of Finance – Marketing. Utilizing routine research methods, the authors developed a specialized scale to measure satisfaction levels among regular student members. The resulting scale demonstrated high reliability, comprising 20 observed variables categorized into 5 primary factor groups. Empirical findings indicate a generally positive reception of the club’s activities. Specifically, 17 out of 20 factors were rated at the "Satisfied" level, reflecting the club's success in meeting student expectations in core areas. However, 3 factors received "Neutral" ratings, suggesting specific aspects that require further improvement to enhance service quality. These results provide a scientific basis for UFM administrators to refine extracurricular sports models, thereby promoting physical activity and soft skill development among the student body.

Keywords


club, basketball, University of Finance – Marketing, students, members, satisfaction

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References


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DOI: http://dx.doi.org/10.46827/ejpe.v13i3.6693

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