Ali Akbar Hossein Nezhad, Kaveh Mirani, Jamil Navkhasi, Ali Babazadeh


In terms of manner of data collection, the present research is considered as a descriptive-correlative study and also in terms of purpose, it is considered as an applied research which is carried out under field methods. The population of this research includes the staff and customers of governmental and private pools of the province of Kurdistan. The number of the staff is equal to 135 individuals and according to the Morgan’s chart, the sample number was determined as 100 individuals. Since this research includes two separate populations, and only the number of the staff of pools is known; the method of synchronization is employed and the same amount of samples is considered for customers as well. For the purpose of data collection, Gregory C. Petty’s (1990) questionnaire of ethics including 23 questions and the factors of interest in work, perseverance, human relations at work environment and collaboration in work was used. The validity of this questionnaire is approved by 15 sports management professors and also its reliability was calculated as 0.81 by the Cronbach’s Alpha method. For evaluation of customer satisfaction, the Huang’s questionnaire including 19 questions and the components of visuals and looks of the club, personnel, facilities and current equipment. Its validity and reliability are respectively calculated as 0.78 and 0.86. In addition, the short form of questionnaire of personality characteristics was used: aimed at evaluation of players’ personality characteristics, the short for of the NEO questionnaire including 60 questions was used. This questionnaire was developed by Caste and McCree in 1982. The first translation of this questionnaire into Persian language was prepared by Kiamehr (2005). This test evaluates 5 major personality characteristics which include Neuroticism (N), extraversion (E), openness of mind towards experiences (O), Agreeableness (A), and conscientiousness (C). The Cronbach’s alpha method has calculated reliability of different aspects of this questionnaire in the range of 0.63 to 0.84.


Article visualizations:

Hit counter



sports clubs’ customers, coaches’ personality, work ethics


Almasi, S., Razavi, S.M., Amirnezhad, S. (2013). Customer satisfaction survey and customer oriented public and private sports facilities in Mazandaran. Journal management of sports and motor behavior, No 21,P129-138.

Amir Shahi, Mir Ahmad. Black-Thierry, V., Ravanbod, Fariba. (2010). Identify factors affecting the development of key customer confidence in banks: Bank of Entrepreneurial key clients in Tehran. College lecturer in management departments of human sciences research in Iran, Issue 4.

Azar, Rabie M, Qeytas Fatima. "Ethics in Science management". (2009). Journal of Ethics in Science and Technology. Third year. Shmarh1-2 61-70.

Caruana, A.; Money, A. H.; Berthon, P. R. (2000), Service Quality and Satisfaction- the Moderating Role of Value, European Journal of marketing, Vol. 34, No. 11/12, pp. 1338-1352.

Conaock, M., & Johns, L., (1998), "Total quality management and its humanistic orientation towards organizational analysis", The TQM Magazine, 10 (4), 26-31.

Dadkhah, Mohammad Reza. (2010). customer orientation. Publication of chaos, printing. Tehran, Iran.

Faghihi, Amir Iran, Hamid, (2013). "Charter Organizational Ethics: Concepts and Methods challenges", Journal of Management Science No. 26, p. 1. 5 Golparvar, M., Nadi, Muhammad Ali, (2012). "Mediating role of organizational loyalty in the relationship between work ethic with deviant behaviors in the workplace". Journal of Ethics in Science Technology, No. 1, pp. 43- 53.

Gauzente C., Ranchhod A. (2001). Ethical Marketing for Competitive Advantage on the Internet. Academy of Marketing Science Review 10: 1-7.

Hak Lee, J. et al. (2010)," The influence of service quality on satisfaction and intention: A gender segmentation strategy". Sport Management Review xxx.

Hamzehpour Kheradmardi, M. (2013). The relation of service quality, consent and loyalty to the customers' future intention in Mazandaran body building clubs, M. A Thesis Shomal University.

Hansen J. D., Riggle RJ (2009). Ethical salesperson behavior in sales relationships. Journal of Personal Selling & Sales Management 2: 151-166.

Jalali Farahani, M, Mahmodi, A., Ghahfarokhi, E. Moradi, A.(2012). Compared customer loyalty and private clubs in Tehran,sport management, No 17, P 95-108.

Khodabakhshi Koolaee Anahita, Sheikh Gholam Reza, Manouchehr T.. (2013). The relationship between personality traits and work - family conflict in district 5 of Tehran teachers. Journal of Occupational and Organizational Consulting. Volume IV / No. 11. pp. 116-130.

Lee, J-H., Kim, H-D., Ko, Y. J., Sagas, M. (2011). The influence of service quality on satisfaction and intention: A gender segmentation strategy, Sport Management Review 14, 54-63.

Liu, Y-Ch. (2008). An Analysis Service Quality, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan. A Dissertation Project Submitted to the Faculty of the United States Sports Academy in Partial Fulfillment of the Requirements for the degree of Doctor of Sports Management.

Mohammad Khani, M, Bilal Amin, Mohammed, Ahmed. (2014). the impact of organizational factors on the level of work ethic among employees of government agencies (the city Khansar), community usage, Issue 2, p. 146.

Rafienia Hamid, Hamid Ghasemi, Abolfazl Farahani. (2014). the relationship between personality traits professional ethics of teachers of physical education in the city center. Graduate thesis. Ray PNU center.

Ramezani, N. (2005) ''The study of the effective factors on the customers consent and acceptability in Tehran private body building clubs. ''MA Thesis, Tehran University.

Roman S (2003). The Impact of Ethical Sales Behaviour on Customer Satisfaction, Trust and Loyalty to the Company: An Empirical Study in the Financial Services Industry. Journal of Marketing Management 19 (9/10): 915–939.

Roman S,. Ruiz S. (2005). "Relationship Outcomes of Perceived Ethical Sales Behavior": The Customer’s Perspective. Journal of Business Research 58 (4): 439–445.

Saatchiyan, v., Hamzehpour Kheradmardi M., Mohamad Alinasab A. Z. (2012) The relation of service quality, consent and loyalty to the customers` future intention in Mazandaran swimming pool, Abstracts for the first National Conference on Physical Education and Sport Science, Islamic Azad University, Ayatollah Amoli. Amol.

Saeedi R, Emad Hosseini, F. blazing. (2015). its quality of service and customer satisfaction and loyalty clubs in the province of women. A study sports management and motor behavior. Eleventh year (22).

Schultz, Devon. (1997). Translation of Sayyid Muhammad Yahya personality theories, (2000). Tehran, editing and publishing.

Seljuk Sanjar, Khenaman Fatima al-Sistani. (2011). "Examined the relationship between work ethic and quality of service in Kerman public organizations". National Conference on challenges of leadership and management in organizations. Islamic Azad University, Science and Research Branch of July 2011.

Shabani spring Lamrza, Tash Amir Ali Mohammad, stenographer F., B. Javadi Musharraf. (2005). the effectiveness of sport managers' personality traits associated with universities across the country. No. 3. pp. 12-30 exercises first volume of the journal Science.

Syed Javadein, Reza. Khanlari, Amir, Steer, M. (2011). "The model of assessing the impact of service quality on customer loyalty and sports services". Olympic publication. Eighteenth year. No. 5, pp. 41-54.

T. Roof, Mehdi Pour-Rahman. (2011). the relationship between personality traits and aggressive football player. Graduate thesis. Shyhd Chamran University.

Theodorakis, N & Kambitsis, Ch. (2005). "Relationship between measure of service quality and satisfaction of spectators in professional, sports Managing Service Quality", 11(6), 431- 438.

Trawick I. F., Swan J. E., McGee GW, Rink DR (1991). Influence of buyer ethics and salesperson behavior on intention to choose a supplier. Journal of the Academy of Marketing Science 19: 17-23.



  • There are currently no refbacks.

Copyright (c) 2017 Ali Akbar Hossein Nezhad, Kaveh Mirani, Jamil Navkhasi, Ali Babazadeh

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2015-2022. European Journal of Physical Education and Sport Science (ISSN 2501 - 1235) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library (Biblioteca Nationala a Romaniei). All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All authors who send their manuscripts to this journal and whose articles are published on this journal retain full copyright of their articles. All the research works published on this journal are meeting the Open Access Publishing requirements and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License (CC BY 4.0).