NARRATIVE INTELLIGENCE: ARTIFICIAL INTELLIGENCE AND THE RECONFIGURATION OF STORYTELLING IN THE DIGITAL AGE

Sakina El Khattabi, Khadija Anasse

Abstract


Artificial intelligence (AI) is reshaping narrative production and the cultural imaginaries through which technology is understood. This article examines how AI-driven storytelling transforms traditional concepts of authorship, creativity, and narrative authority across literature, media, and creative industries. It argues that narratives about AI do not merely describe technological change; they actively shape social expectations, policy, and cultural values. The study explores three interconnected dimensions: the reconfiguration of authorship in human–machine collaboration; the construction of utopian, dystopian, and techno-optimistic imaginaries surrounding generative systems; and the ethical implications of AI-mediated creativity, particularly regarding inequality, labor, and cultural representation. By situating AI-generated narratives within broader communicative spaces, the article demonstrates how storytelling both reflects and reinforces asymmetrical power structures embedded in digital infrastructures. It proposes a critical framework for understanding AI narratives as hybrid socio-technical constructions shaped by institutional, economic, and media discourses. This framework contributes to debates about digital culture, creative labor, and the future of storytelling in an algorithmic age.

 

Article visualizations:

Hit counter


Keywords


artificial intelligence, narrative transformation, generative AI, authorship, digital culture, inequality, creativity

Full Text:

PDF

References


Baños, G. (2024). The dream of artificial intelligence: The project of building thinking machines: A history of AI. UD Libros.

Basanta Zamudio, G. J., & Romero Parra, R. M. (2010). Theoretical guidelines of persuasive communication and its relationship in the mediation of organizational conflicts in national experimental universities of the State of Zulia. Journal of Social Sciences, 16(1), 28–38. Revista de Ciencias Sociales, 16 (1), 28-38. http://ve.scielo.org/scielo.php?script=sci_arttext&pid=S1315-95182010000100004&lng=es&tlng=.

Durán Escobar, D. A. (2024). Visual representation of the monuments of the Ambato Canton as a contribution to the Directorate of Culture and Tourism of the GAD Municipality of Ambato in the promotion of cultural belonging.

Haraway, D. (1991). Simians, cyborgs, and women: The reinvention of nature. Routledge. Retrieved from https://monoskop.org/images/f/f3/Haraway_Donna_J_Simians_Cyborgs_and_Women_The_Reinvention_of_Nature.pdf

Luño, A. E. P. (2024). The philosophy of law in the face of the pandemic: A Seville reflection. Yearbook of Philosophy of Law, 40, 29–46.

Martínez Martínez, P. F. (2008). Aesthetic analysis of the work Flowers of learning by Roman Verostko as a representative of algorithmic art (Doctoral dissertation, Universidad Autónoma de Nuevo León).

Moustaghfir, S., & Brigui, H. (2023). Exploring Moroccan English teachers’ perception towards the use of interactive tools in teaching English as a foreign language on the development of critical thinking skills. International Journal of Linguistics, Literature and Translation, 6(8), 236–249. Retrieved from https://al-kindipublisher.com/index.php/ijllt/article/view/5840

Moustaghfir, S., & Brigui, H. (2024). Navigating critical thinking in the digital era: An informative exploration. International Journal of Linguistics, Literature and Translation, 7(1), 137–143. https://doi.org/10.32996/ijllt.2024.7.1.11x

Moustaghfir, S. (2025). Creativity in an AI-driven world: What do we fear? International Journal of Linguistics, Literature and Translation, 8(2), 89 100. https://doi.org/10.32996/ijllt.2025.8.2.10

Moustghfir, S. (2026). Global lessons on AI: Challenges and strategies for tertiary education in Morocco. International Journal of Innovative Research in Multidisciplinary Education, 5(1), 52-68. https://doi.org/10.58806/ijirme.2026.v5i1n08

Ochoa Mojica, S. A. (2023). Analysis of the written discourse in the information on the coronavirus pandemic in the cybermedia of El Espectador and El Tiempo in the last quarter of 2020. Universidad de Boyacá.

Pedraza Caro, J. D. (2023). Artificial intelligence in society: Exploring its current impact and future challenges. UPM.

Quintero Uribe, A. (2023). This is how you mark your provenance: A social study on the marks of provenance in the city of Medellín as a status symbol for the elites (1850–1900). An experience applied from the bibliographic heritage of the collection (Bachelor's thesis, School of Theology, Philosophy and Humanities).

Vega Suárez, G. (2024). Superfluous anglicisms in X: A linguistic phenomenon that transcends the screens in Gran Canaria (Bachelor's thesis).




DOI: http://dx.doi.org/10.46827/ejlll.v10i1.688

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Sakina El Khattabi, Khadija Anasse

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2026. European Journal of Literature, Language and Linguistics Studies (ISSN 2559 - 7914 / ISSN-L 2559 - 7914). All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.