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The need for wide utilization of social media marketing for entrepreneurial development in Delta State necessitated this study which sought to determine how competent practicing entrepreneurs are for their use in Delta State. One research question guided the study. A survey research design was adopted. The population consisted of 200 entrepreneurs in Delta North Senatorial District of Delta State. A validated 22 item on a 5-point rating scale questionnaire was used for data collection. Mean and standard deviation were used in the analysis of data. The study revealed that entrepreneurs in Delta State rated themselves incompetent for utilization of social media marketing. It was concluded that if entrepreneurs can utilize social media marketing, they will record greater success in their businesses by boosting brand awareness and customer loyalty which will lead to higher sales turnover. Therefore, it was recommended among others that successful digital entrepreneurs should provide mentorship to beginning and prospective entrepreneurs to equip them with competencies needed for successful social media marketing.
Olaore Gbemi Oladipo, Adejare Bimbo Onaolapo & Udofia Ekpenyong Ekpenyong
The Role of Social Media in Entrepreneurial Development: The Nigerian Perspective2020 •
The study examined the role of social media in entrepreneurial development in Nigeria, specifically, how the use of social media enhances customer retention, brand awareness and customer loyalty. Based on the criteria set out to select these entrepreneurs in Lagos state, the study adopted a stratified and convenience sampling technique to select one hundred and fifty-three entrepreneurs, and the analysis was carried out using linear regression. The result revealed that social media has a significant positive relationship with customer retention, brand awareness, and customer loyalty, and findings revealed that social media has proven to be an essential tool to engage customers and create brand awareness which eventually leads to customer retention and loyalty for an organization. Hence, the study recommended that entrepreneurs need to invest heavily on information and communication technology to boost operational efficiency, improve quality of product and services interface with customers, and create room to consistently solve customer problems swiftly.
The evolution of mass media, its historical transformation from traditional to new media, and the convergence of multimedia to form these new media, for example the social media; a process otherwise known as mediamorphosis, are all products of technological advancements and fulfillments of the 'McLuhanian prophecy' which asserted that internet will one day turn the world into a "global village", thereby creating a virtual community and making the world a marketplace of ideas. In agreement with this claim, social media have now created feedback-oriented platforms where entrepreneurs all over the world, can create brand awareness through online personal selling, sales promotion, and advertising. This study, therefore, examined the effectiveness of social media marketing in boosting entrepreneurship for economic development in Nigeria, using Ebonyi State as a case study. Using survey research method, the study analyzed data collected from 384 business owners. Findings revealed that most of the respondents use social media but are ignorant of the application of social media marketing strategies in boosting business growth. Hence, the researchers recommend, among other recommendations, that the Ebonyi State government should introduce an entrepreneurship-oriented programme on the state owned radio station, Salt FM 98.1 MHz, and sustain it through sponsorship, as a way of creating the needed awareness which will be instrumental in boosting entrepreneurship for economic development in Ebonyi State, Nigeria.
Olayiwola Alfa Abdullahi
The Application Of Social Media As A Tool For Entrepreneurship Development Among Youths In Higher Institutions In North Central Nigeria2017 •
This research work provides information on the various entrepreneurial activities that can be practiced via the social media and how it is used as a tool for entrepreneurial development among Nigeria youths in the selected institutions of the North central states of Nigeria such as Niger, Kwara and Kogi. The specific objectives of the work are to (i) Determine student’s attitude towards the use of social media for entrepreneurship development (ii) find out why students are obsessed with social media (iii) suggest how social media can be used to promote and develop entrepreneurship skills among Nigerian youths, especially students. The researchers involved the use of various data collection tools such as questionnaire, survey and observation. The author’s position is that the application of social media just for social interaction, unproductive activities such as chatting, downloading music, movie, funny and pornographic videos by Nigeria youths are on the increase. Meanwhile, the research has shown that social media platforms for example Whatsapp, Facebook, Twitter, Instagram Snapchat and many more are presently used as an entrepreneurial development hub which is helping to generate employment for Nigerian youths, eradicate poverty, contributing to the growth of the economy. The increase in the application of social media has triggered the changes in the ways entrepreneurs carry out their day-to-day activities which include marketing, recruiting and much more. Other studies on social media and entrepreneurship are relatively new and fragmented in their focus, however there is increasing interest from academia and practitioners for further research and investigation within this area. This study systematically reviews research carried out in the domain of social media and entrepreneurship. Keywords: Communication, Entrepreneurship, Internet Network Social Media.
The study examines the impact of social media on entrepreneurship development among users in Zamfara State of Nigeria. Social media have dominated Zamfara and the youths of the state have used different social media web sites such as Myspace, Twitter, Facebook, Instagram, YouTube and WhatsApp with increasing number of users. The study adopts survey research design and simple random sampling techniques to select 399 respondents across the 14 Local Government Area using Taro Yamane formula. The study adopts, simple percentage, normality test, reliability test and multiple regression. The findings reveal that social media impact significantly on entrepreneurship development among users in Zamfara state of Nigeria. Also, social media in terms of Facebook, WhatsApp and Instagram contribute significantly in realizing innovation and creativity among users in Zamfara state. The study concludes that YouTube does not contribute to entrepreneurship development in terms of creativity and innovation among users in state. The study therefore, suggests that social media in terms of Facebook, WhatsApp and Instagram should be encouraged among users in the state when it aids entrepreneurship development but should be discouraged when it is being used for fraudulent acts. The study also suggested that YouTube should be discourage in the society since users of the social media only concentrated on film without coping concern and use for entrepreneurship development in the state in term of developing products.
The International Journal of Management
Effects of Social Media Entrepreneurship on Performance of Selected Small and Medium Enterprises in Onitsha Metropolis, Anambra State, Nigeria2018 •
This study examined “Effects of Social Media Entrepreneurship on Performance of Selected SMEs in Onitsha Metropolis, Anambra State, Nigeria.” The objectives of the study were to: examine the effect(s) of social media on sales volume of the selected Small and Medium Enterprises; examine the influence(s) of social media on service delivery of the selected SMEs and ascertain the relationship between social media entrepreneurship and profitability of the selected SMEs. The convenience sampling technique was employed, where one hundred and forty (140) SMEs were sampled with a well-structured questionnaire. Data collated were extensively analyzed employing various descriptive statistics, the simple regression and correlation coefficient models. The results of the socio-economic characteristics showed a large proportion (60%) of entrepreneurs in the study area were male, with majority (78.6%) of them being young. The result showed that majority of the entrepreneurs were well educated, with...
Harvard Deusto Business Research
The Effectiveness of Social Media Marketing. A Case of Lagos NigeriaSmall businesses are drivers of any economy because of their capacity to, among others, provide employment to the people and the owners. Their extinction will greatly affect a nation. This study focused on small enterprises in Lagos, Nigeria and how social media is deployed in them. The study is necessary because most small enterprises in Nigeria do not make it past the first few years of operation. Perhaps the adoption of social media by small businesses in Lagos may create extra opportunities for their growth. A questionnaire was employed to collect data from participants since it was less expensive and allowed for huge amounts of data to be gathered in a short amount of time. This study shows that the majority of small enterprises in Nigeria employ social media to promote their goods and services. Most business owners confirmed that the platform is efficient when applied in business. The findings also reveal that some enterprise owners are still yet to implement social media mark...
International Journal of Advance Study and Research Work
Social Media Use and Entrepreneurship Development in Nigeria: Lagos and Onitsha in Focus2018 •
This study examines the use of social media platforms-Facebook and Whatsapp-and how they support the growth of Small and Medium Scale Enterprises (SMEs) in two major cities in Nigeria, Lagos and Onitsha. Hinged on the Diffusion of Innovations and Technological Acceptance Models, it uses descriptive survey research design to study 300 SMEs in the selected areas using the questionnaire instrument. Findings reveal the preponderance of Whatsapp usage, leading to greater market accessibility and enhanced customer relations. These outcomes have significant effects on the development of the SMEs. In spite of the potentials for increased visibility of the two interactive social platforms, many business owners are oblivious of their existence! They would need to be enlightened about the usage of social media as a component of their economic growth strategy.
Bayero Business Review. Vol. 7, No. 1
Effect of Social Media Marketing on the Performance of Small and Medium Enterprises in Maiduguri Metropolis, Borno State NigeriaThis study examined the effect of social media marketing on the success of selected small and medium-sized enterprises (SMEs) in the NorthEast region of Nigeria using a descriptive survey approach. Small and medium-sized enterprises that are officially registered in NorthEast Nigeria SME offices made up the study population. The sample size of 137 business owners who were operating for more than 3 years were selected for the study. The sample was determined using Krejcie and Morgan (1970) formula for determining sample size for categorical data and selected from the population using stratified random strategy following both descriptive and inferential statistics. SPSS 24 and and multiple linear regression were applied to the data set for analysis.The data analysis showed a positive relationship between social media marketing and SMEs performance in the Northeast of Nigeria. Also, the study found that SMEs in Northeast Nigeria saw a significant increase in performance after implementing social media marketing strategies, and it is recommended that SMEs owners should ensure and endeavor to share instant update to customers, as they stand to benefit from increased patronage and loyalty from customers as well as realize a wide coverage of business spread in their business.
International Journal of Information Processing and Communication (IJIPC)
Usage of Social Media among Student Entrepreneurs in Nigeria University2018 •
In recent time, there has been an increasing global concern over the continuously expansion in the rate of unemployment around the world, particularly among students. Recently, the students have been using the social media platforms as a means to fill the gap of unemployment. The power that the social media applications possess enables them to make use of social media for marketing, advertising, and promotion. Therefore, this study sets to investigate the usage of social media to student entrepreneur, the factors that motivated student entrepreneurs to involve in business on campus and the relevance of social media to the student entrepreneurs. The study employed the qualitative research technique; the in-depth interview method was used for data collection and 38 participants were interviewed in all. The results indicated that students are involved in entrepreneurial activities because of one reason or the other. Some of the reasons demonstrated by the informants are passionate about fulfilling a lifelong dream and to sustain them financially. Most of the informants also affirmed that their reason for social media usage was due to its accessibility and affordability which has been really helpful to them and contributed to a high rate turnover of their businesses.
Zenodo (CERN European Organization for Nuclear Research)
Social Media Driven Marketing and Performance of Micro, Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria2022 •
2021 •
Proceedings of the XII Latin American Congress on Food Microbiology and Hygiene
Efeito Antimicrobiano de Óleo Essencial de Orégano em Revestimento Comestível de Hambúrguer de Frango2014 •
Indian journal of orthopaedics
Total enbloc spondylectomy for metastatic high grade spinal tumors: Early results2002 •
2012 •
Animals
Effect of Dietary Carbohydrate-to-Protein Ratio on Gut Microbiota in Atlantic Salmon (Salmo salar)2019 •
AIP Conference Proceedings
A toolbox for safety instrumented system evaluation based on improved continuous-time Markov chain2017 •
Journal of Phycology
Contribution of the Class Cryptophyceae to Phytoplankton Structure in the German BIGHT12010 •
Revista Iberoamericana De Ciencia Tecnologia Y Sociedad Cts
Conocimiento y desarrollo en América Latina: Antecedentes, evolución y perspectivas de las políticas de ciencia, tecnología e innovación2013 •
Corrosion Science
The ability of Mg2Ge crystals to behave as ‘smart release’ inhibitors of the aqueous corrosion of Zn-Al-Mg alloys2021 •
Revista Acadêmica Observatório de Inovação do Turismo
Endomarketing como ferramenta para a implantação da hospitalidade na hotelaria2009 •
Frontiers in Genetics
Whole genome sequences of a male and female supercentenarian, ages greater than 114 years2012 •
IUSTITIA SOCIALIS
Habeas corpus preventivo como garantía del derecho a la vida, la integridad física y libertad2020 •
Revista Brasileira de Educação Ambiental (RevBEA)
Podcasts na Educação Ambiental: o que apontam as pesquisas2018 •
2022 •
FEMS Microbiology Letters
The restriction endonuclease Rfl FII, isolated from Ruminococcus flavefaciens FD-1, recognizes the sequence 5â²-AGTACT-3â², and is inhibited by site-specific adenine methylation1994 •
Cardiovascular Engineering and Technology
The Glycocalyx and Its Role in Vascular Physiology and Vascular Related Diseases2020 •
Biochemical and Biophysical Research Communications
Altered expression of Autism-associated genes in the brain of Fragile X mouse model2009 •
Proceedings of the Institution of Mechanical Engineers, Part C: Journal of Mechanical Engineering Science
Net flow generation in closed-loop valveless pumping2020 •