OH MY DARLING CLEMENTINE: PRESENCE VS ABSENCE OF FRUIT LEAVES ON THE JUDGMENT OF A FRUIT-JUICE

Céline Jacob, Nicolas Guéguen, Christine Delfosse

Abstract


Some studies have shown that incidental cues, present in the immediate environment of an individual, affect an individual's behaviour and judgment. However, the effect of such incidental cues on food judgment has never been examined. In this study, participants were asked to taste a clementine juice contained in a bottle and to rate it on several factors (good taste, organic, quality, natural, and fresh). A dozen clementines were displayed on a table either with their leaves or without. Results showed that the fruit-juice was perceived more positively when clementines with their leaves were displayed on the table. The importance of natural cues associated with fruits in order to increase their interest in individuals was discussed.

 

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incidental cues, fruit, judgement

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References


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DOI: http://dx.doi.org/10.46827/ejmms.v8i4.1712

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