CONTEMPORARY TENDENCIES ON MARKETING OF HEALTH SERVICES
Abstract
The article investigates the contemporary economic tendencies that marketing is a new perspective for health management, offering greater and broader view of the progress made to date by different sciences and disciplines. Appropriating marketing as a management tool means to have a broader instrumental to work according to carry the drugs market, medical technology and instrumentation, offer and reorient services, design and implement health programs, reconciling the objectives and purposes of the health institution with the user, consumer and patient, thus, both achieve their ends. If we are applying appropriate marketing techniques, surely, we will find an ally to produce well-being, to respond to the new paradigms that become ineluctable challenges of everyone, anywhere in the world, we advocate the health of mankind.
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DOI: http://dx.doi.org/10.46827/ejmms.v0i0.20
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