STUDY OF THE RELATIONSHIP BETWEEN ENTREPRENEURIAL SERVICES AND COMPETITIVE BENEFITS OF THE STAFF OF AHWAZ UNIVERSITY OF MEDICAL SCIENCES, IRAN WITH THE MEDIATOR ROLE OF INTERACTIVE AND SUPPORTIVE INNOVATION

Fereydoon Omidi, Adibeh Jorfi, Fakhri Jorfi

Abstract


Entrepreneurship, as a new phenomenon in economics, in a broad and multifaceted interaction with market orientation, plays a decisive role in improvement and the performance of organizations. Nowadays, achieving a sustainable competitive advantage in organizations is crucial to obtain appropriate financial results for which innovation is one of the most significant ways. One of the most important features of innovation which might lead to competitive advantage is the asynchronous use of it by other competitors and the difficulty in imitating and duplicating it, which itself requires culture implementation and entrepreneurial strategies. The relationship between entrepreneurship and market orientation has been investigated in the last two decades theoretically and practically. To this end, the aim of this research is the study of the relationship between entrepreneurial services and competitive benefits with the mediator role of interactive and supportive innovation. The statistical population of this study is 150 people selected among the staff of Ahwaz University of medical sciences. Employing descriptive and inferential statistics in SPSS, the data were analyzed. In order to understand the current status of respondents in terms of the amount of each variable under study, the relationship between variables is investigated using single sample t-test and Pearson correlation coefficient. They are also analyzed through structural equations and path coefficient analysis. Results represent a close relationship between interactive and supportive innovation with competitive advantage in the selected companies.

 

Article visualizations:

Hit counter

DOI

Keywords


entrepreneurial services; interactive innovation; supportive innovation, path analysis

Full Text:

PDF

References


Ardakani, S., et al. (1388). “Entrepreneurial creativity and behavior”, the second national conference of creativity, Tehran.

J. Kigan et al. (1394). “Global Marketing Management”. Translator: Abdolhamid Ebrahimi, publication office of cultural studies.

Chegeni, H. (1388). “Entrepreneurship and the effect of information technology on it”. Amirkabir magazine of entrepreneurs, 55, 11-13.

Hejazi, S; Hosseini Moghadam, S. (1393). “The impact of entrepreneurial orientation on the performance of banks through market mediation”, entrepreneurship development, p.p: 221-229.

Rahimian, M et al. (1388). “IT, a base for entrepreneurship” Magazine of work and society, 112, 63-70.

Rahman Seresht, H, Hashemi, K. (1378). “The process and strategy of innovation in Iranian construction companies”. Management perspective.

Madhoushi, Mehrdad; Tayebi, Mohammad reza. (1391). “The effect of market orientation and entrepreneurial tendency on innovation in small and medium businesses”. Journal of commerce research. Number 65. Winter 1391, 115-136.

Movaghar, M; Mousavi Diva, M. (1393). “Investigating the role of service entrepreneurship and bricolage in sustainable competitive advantage: specification of the role of interactive and supportive innovation”. The second national conference of entrepreneurship and competitiveness.

Naiyeri, A; Dashti pour, M; Moradi, F. (1394). “Determining the role of market orientation role in promoting the level of organizational innovation in banking system (case study: Bank of Hekmat Iranian”. The first conference of management and entrepreneurship in conditions of resistance economics. Pp. 46-52.

Baker, T. & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329–366- Bitner, M. J., & Brown, S. W. (2008). The service imperative. Bus Hor, 51(1), 39–46.

Baker, T. (2007). Resources in play: Bricolage in the Toy Store (y). Journal of business venturing, 22, 694–711. doi:10.1016/j.jbusvent.2006.10.008.

Casciaro, T. & Piskorski, M. J. (2005). Power imbalance, mutual dependence, and constraint absorption: A closer look at resource dependence theory. Administrative Science Quarterly, 50(2), 167–199.

Hipp, C. & Grupp, H. (2005). Innovation in the service sector: the demand for service-specific innovation measurement concepts and typologies. Research Policy, 34(4), 517–535.

-Lee J. S. & Hsieh C. J. (2010). A Research in Relating Entrepreneurship, Marketing Capability, Innovative Capability and Sustained Competitive Advantage. EABR & ETLC Conference Proceedings.

O'Cass, A. & Ngo, L. V. (2010). Examining the firm's value creation process: A managerial perspective of the firm's value offering strategy and performance. British Journal of Management no- o.

Naido, V. (2010). Firms survival through a crisis: the influence of market orientation, marketing innovation and business strategy. Industrial marketing management, 39, 1311-1320.

Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. New York, NY: Free Press.

Sandeep Salunke. (2013). Competing through service innovation: The role of bricolage and entrepreneurship inproject-oriented firms, Journal of Business Research 66, 1085–1097.

Weerawardena, J., & O’Cass, A. (2004). Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage. Industrial marketing management, 33, 419-428.




DOI: http://dx.doi.org/10.46827/ejmms.v0i0.396

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Fereydoon Omidi, Adibeh Jorfi, Fakhri Jorfi

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2017-2023. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.