CONCEPT OF GREEN: A REVIEW ON RELATED CONCEPTS AND EMPIRICAL IMPLICATIONS

Liyana-arachchige Chandima Sajeewanie, Mohd Shukri Ab Yajid, Ali Khatibi, S. M. Ferdous Azam, Jacqulien Tham

Abstract


The advancement of Green Concept studies has triggered some significant disarray about the manner of the build and rendered it difficult for everything except the most passionate peruses to remain conscious of advances in this area. Even though many green initiatives introduced in the world, consumers’ acceptance of green concept and green products still uncertain. The lack of research to examine green concept makes things worse. Therefore studying and the understanding of green concept and attitudes towards the consumption elements of green products are important research gaps to introduce useful country-specific green marketing strategies. Future research would therefore, be solely important and help government policy developers and marketers to develop strategies which are country specific. This article reviews the notion of green in relation to associated concepts and empirical consequences discovered in the existing sphere of knowledge. Researchers accompanied literature review as the primary methodology for reviewing current empirical knowledge to construct conceptual content to assist the suggested directions for the study. The findings of the study provide insights into how empirical results are reflected in literature reviews that connect the Green concept with associated ideas and consequences. Based on the discussion, conclude future study directions in line with the gaps in empirical knowledge discovered within.

 

Article visualizations:

Hit counter

DOI

Keywords


green concept, green products, green marketing strategies

Full Text:

PDF

References


Akter, J. (2012). Consumer Attitude towards Green Marketing in Bangladesh. ASA University Review, 6(1). 158-166.

Ali, A., & Ahmad, I. (2012). Environment friendly products: factors that influence the green purchase intentions of Pakistani consumers. PJETS, 2 (1), 84 – 117.

Ali , A., Khan, A. A. & Ahme D. I. (2011). Determinants of Pakistani consumers’ green purchase behavior: some insights from a developing country. International Journal of Business and Social Science, .2(3), 217-226.

Aman, A. H. L., Harun, A., & Hussein, Z. (2012). The influence of environmental knowledge and concern on green purchase intention the role of attitude as a mediating variable. British Journal of Art and Social Sciences, 7 (2), 145 – 167.

Anvar, M., & Venter, M. (2014). Attitudes & purchase behaviour of green products among generation Y consumers in South Africa. Mediterranean Journal of Social Sciences, 5,183-194.

Azizan, S. A. M., & Suki, N. M. (2014). The Potential for green consumption: some insights from Malaysia. Mediterranean Journal of Social Sciences, 5(16),11-17.

Azzone, G., & Raffaella, M. (1994).Measuring Strategic Environmental Performance. Business Strategy and the Environment, 3 (1): 1-14.

Baker, J., & Ozaki, R. (2008). Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing, 25(5), 281-293.

Brown, T. J. & Dacin, P. A. (1997). The company and product: corporate associations and consumer product response. Journal of Marketing, Vol. 61 No. 1, pp. 68-84.

Byron, E. (2005). New Penny Chain Goes For ‘Missing Middle’. The Wall Street Journal, 68-97.

Chan, R. Y. K. (2001). Determinants of Chinese Consumers’ Green Purchase Behavior. Psychology & Marketing,18 (4),389-413.

Charter, M. & Polonsky, M. J. (1999), Green Marketing: A Global Perspective on Green Marketing Practices, Greenleaf Publications, Sheffield.

Charter, M. (1992). Greener Marketing. Sheffield, England: Greenleaf Publishing.

Chen, C. C., Chen, C. W., & Tung, C. Y. (2018). Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis, Sustainability, Vol.10(3).

Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. New York: McGraw-Hill Inc.

Corral-Verdugo, V. and Pinheiro, J. (2004).Aproximaciones al estudio de la conducta sustentable, Medio Ambiente y Comportamiento Humano, 5, 1-26.

Davis, J. J. (1992). Ethics and Environmental Marketing. Journal of Business Ethics. 11(2), 81-87.

De Castro, R. (2001). Naturaleza y funciones de las actitudes ambientales. Estudios de Psicologı´a, 22 (1), 11-22.

D’Souza, C., Taghian, M. & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting. Measurement and Analysis for Marketing, 15(2), 69-78.

Deng, G. & Liu, Y. (2011). Low carbon consumption and transformation of Chinese consumers consumption patterns. Consumer Economics, Vol. 27 No. 3, pp. 59-62.

Deshpande, N. M. (2011). A Conceptual framework on green marketing: a tool for sustainable development. International Journal of Sales and Marketing Management, 1(10,1-16.

Dholakia, U. M. (2001). A motivational process model of product involvement and consumer risk perception. European Journal of Marketing, 35 (11/12), 1340–60.

Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation. Journal of Business Research, 56(6), 465-480.

Finisterra, D. P. A. M., Lino, B. R. M. & Leal, F. W. (2009). Identify the green consumer: a segmentation study. Journal of Targeting, Measurement and Analysis for Marketing. 17,17-25.

Fisher, A. B. (1990). What Consumers Want in the 1990s. Fortune, 121 (January), 108-112.

Freeman, R. E. & Liedtka. J. (1991). Corporate Social Responsibility: A Critical Approach. Business Horizons. 34(4),92-98.

Frey, B., & Jegen, R. (2001). Motivation crowding theory. Journal of Economic Surveys, 15 (5), 589–611.

Gleim, M., & Lawson, S. J. (2014). Spanning the gap: an examination of the factors leading to the green gap. Journal of Consumer Marketing, Vol. 31 Iss 6/7 pp. 503 – 514.

Gilg, A., Barr, S. & Ford, N. (2005).Green consumption or sustainable lifestyles? Identifying the sustainable consumer. Futures, 37 (6), 481-504.

Grant, J. (2008). Green Marketing. Strategic Direction, 24(6): 25-27.

Grob, A. (1995). A structural model of environmental attitudes and behavior. Journal of Environmental Psychology, Vol. 15 No. 3, pp. 209-20.

Guruu, C. and Ranchhod, A. (2005). International green Marketing: a comparative study of British and Romanian firms. International Marketing Review, 22 (5),547-61.

Hanas, J. (2007). A World Gone Green. Advertising Age. Retrieved on 15th June 2017, from, http://adage.com/eco-marketing/article?article_id=117113.

Han, H., Hsu, L. & Sheu, C. (2010).Application of the theory of planned behaviour to green hotel choice: testing the effect of environmental friendly activities.Tourism Management, Vol. 31 No. 3, pp. 325-334.

Henion, K. E., & Thomas C. K. (1976). A Guide to Ecological Marketing. Ecological Marketing. Columbus, Ohio: American Marketing Association. Hume.

Homer, P. M., & Kahle, L. R. (1988). A structural equation test of the value-attitude-behavior hierarchy. Journal of Personality and social Psychology, 54(4), 638.

Huang, M.-H. & Rust, R. (2011). Sustainability and consumption. Journal of the Academy of Marketing Science, 39 (1),40-54.

Inami, H. (2001). Developing the mechanisms for a 3r society: focusing on reducing pollution, reusing resources and recycling waste. Nomura Research Institute, Papers, Retrieved June 2017, from, www.nri.co.jp/english/opinion.

Johri, L. M., & Sahasakmontri, K. (1998).Green marketing of cosmetics and toiletries in Thailand. Journal of Consumer Marketing, 15 (3), 265-268.

Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing, 16(5), 441-460.

Karunanayake, R. K. T., & Wanninayake, W. M. C. B. (2015).Impact of Key Purchasing Determinants on Purchase Intention of Hybrid Vehicle Brands in Sri Lanka, an Empirical Study. Journal of Marketing Management, Vol. 3, No. 1, pp. 40-52.

Kawitkar, S. S. (2013). Impact of eco-friendly products on consumer behavior. International Indexed & Refereed Research Journal, 40, 42 – 44.

Keller, G. M. (1987). Industry and the Environment: Toward a New Philosophy. Vital Speeches.54 (7), 154-157.

Kilbourne, W. E, & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behaviour. Journal of Business Research, 61(9), 885-893.

Kim, H. Y. & Chung, J. E. (2011). Consumer purchase intention for organic personal care products. Journal of Consumer Marketing, Vol. 28 No. 1, pp. 40-47.

Kotler, P., Armstrong, G., Agnihorti. P. Y., Parment, & Haque, E. U. (2013). Principles of Marketing: A south Asian Perspective. Pearson.

Lane, B., & Potter, S. (2006). The Adoption of cleaner vehicles in the UK: exploring the consumer attitude-action gap. Journal of Cleaner Production,15,1085-1092.

Lao, K. (2014). Research on Mechanism of Consumer Innovativeness Influencing Green Consumption Behavior. Nakai Business Review International, 5, 211-224

Lavidge, R. J., & Steiner, G. A. (1961). A Model for Predictive Measurements of Advertising Effectiveness. Journal of Marketing, 25(6), 59-62.

Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.

Lee, K., & Lee, K. (2012). Opportunities for green marketing young consumers. Retrieved from, http://doi.org/10.1108/02634500810902839.

Leonidou, L. C., Leonidou, C. N. & Kvasova, O. (2010).Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour. Journal of Marketing Management,26(13/14)1319-1344.

Leonidou, C. N. & Leonidou, L. C. (2011).Research into environmental marketing/management: a bibliographic analysis. European Journal of Marketing, 45( ½),68-103.

Li, J. J. and Su, C. (2007). How face influences consumption: a Comparative study of American and Chinese consumers. International Journal of Marketing Research, Vol. 49 No. 2, pp.237-56.

Li, P. (2011). Analysis of the structure of low carbon consumption. Consumer Economics, Vol. 27 No. 4, pp. 15-18.

Luchs, M. G., Naylor, R. W., Irwin, J. R. & Raghunathan, R. (2010). The sustainability liability: potential negative effects of ethically on product preferences. Journal of Marketing, Vol. 74 No. 5, pp. 18-31.

Luo, C. (2010). Influencing factors analysis of consumers’ willingness to pay for safe food. China Rural Survey, No. 6, pp. 22-34.

Luo,, X, & Bhattacharya, C. B. (2006).Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70 (4), 1-18.

Maignan, S. & Ferrell, O. C. (2001). Antecedents and benefits of corporate citizenship: an investigation of French business. Journal of Business Research, Vol. 51 No. I, pp. 37-51.

Martinsons, M. G., So, S. K. K., Tin, C. and Wong, D. (1997). Hong Kong and China: emerging market for environmental products and technologies. Long Range Planning, Vol. 30 No. 2, pp. 277-90

McIntosh, A. (1990). The Impact of Environmental Issues on Marketing and Politics in the 1990s. Journal of the Marketing Research Society,33 (3),205-217.

McCarty, J. A., & Shrum, L. J. (2001). The influence of individualism, collectivism, and locus of control on environmental beliefs and behaviour. Journal of Public Policy & Marketing, 20(1), 93-104.

Mendleson, N. & Polonsky, M. J. (1995).Using strategic alliance to develop credible green marketing. Journal of Consumer Marketing,12(2), 4-18.

Menguc, B. & Ozanne, L. K (2005). Challenges of the “green imperative: a natural resource based approach to the environmental orientation-business performance relationship. Journal of Business Research, Vol. 58 N. 4, pp. 430-438.

Menon, A., Ajey Menon, J. C., & Jackie, J. (1999). Evolving Paradigm for Environmental Sensitivity in Marketing Programs: A Synthesis of Theory and Practice. Journal of Marketing Theory and Practice, 7 (2), 1-15.

MOE. (2007). Japan’s Green Purchasing Policy: Tackling Illegal Logging. Ministry of Environment, Government of Japan.

Moisander, J. (2007). Motivational complexity of green consumerism. International Journal of Consumer Studies, 31(4), 404-409.

National Association of Attorneys-General (NAAG). (1990). The Green Report: Findings and Preliminary Recommendations for Responsible Advertising. [San Francisco?], USA: National Association of Attorneys- General.

Oliver, J. D. & Lee, S. H. (2010). Hybrid car purchase intentions: a cross-cultural analysis. Journal of Consumer Marketing, Vol. 27 No. 2, pp. 96-103.

Ottman, J. A. (1992). Industry’s response to green consumerism. Journal of Business Strategy, 13(4), 3-7.

Ottman, J. (1993). Green Marketing: Challenges and Opportunities for the New Marketing Age. Lincolnwood, Illinois: NTC Business Books

Ottman, J. (1998). Green Marketing: Opportunity for Innovation (2nd Ed.). Lincolnwood NTC, Contemporary Books.

Ottman, J. A., Stafford, E. R. & Hartman, C. L. (2006). Avoiding green marketing myopia: ways to improve consumer appeal for environmentally preferable products. Environment, Vol. 48 No. 5, pp. 22-36.

Ottman, J. A. (2007).Next-generation green marketing: beyond billboards. J. Ottaman Consulting. (Cross Ref)

Oztek, M. Y. & Cengel, O. (2013). The Formation of Green Buying Strategy on the Scope of Consumer Decision Making Behavior. Online Academic Journal of Information Technology, 4(12): 7-17.

Park, J. & Ha, S. (2012).Understanding pro-environmental behaviour: a comparison of sustainable consumers and apathetic consumers. International Journal of Retail and Distribution Management, 40(5),388-403.

Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment,10(4), 187-199.

Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy? Qualitative Marketing Research, 8(4), 357–370.

Pujari, D., Wright, G. & Peattie, K. (2003). Green and competitive: influences on environmental new product development performance, Journal of Business Research, 56 (8),657-671.

Rao, T., Yang, L. & Lv, T. (2010). A theoretical model of the mechanism of low carbon consumption behavior. Jiangsu Commercial Forum, Vol. 27 No. 11, pp. 5-7.

Rashid, N. R. N. A. (2009). Awareness of eco-label in Malaysia’s green marketing initiative. International Journal of Business and Management, 4(8), 132.

Rex, E., & Baumann, H. (2007), Beyond ecolabels: What green marketing can learn from conventional marketing. Journal of Cleaner Production, 15(6), 567-576.

Roberts, J. (1996). Green consumers in the 1990s: Profile and implications for advertising. Journal of Business Research, 36(2), 217 - 231.

Schiffman, L. G., & Kanuk, L.L. (1997). Consumer behaviour. NJ: Prentice Hall.

Schlegelmilch, B., Bohlen, G. M. & Diamantopoulos, A. (1996).The link between green purchasing decisions and measures of environmental consciousness. European Journal of Marketing, Vol. 30, pp. 35-55.

Schuhwerk, M. E., & Lefkoff-Hagius, R. (1995). Green or Non-Green? does type of appeal matter when advertising a green product?. Journal of Advertising , 14(2), 45-54.

SchwepkerJr, C. H., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 77-101.

Shearer, J. W. (1990). Business and the New Environmental Imperative. Business Quarterly.54(3),48-52.

Sivadas, E. (1997).A preliminary examination of the continuing significance of social class to marketing: A geo-demographic replication. Journal of Consumer Marketing, 14(6), 463-479.

Stanton, W. J. & Charles, F. (1987). Fundamentals of Marketing (8th Ed.). New York: McGraw- Hill Book Company.

Strong, C. (1996). Features Contributing to the Growth of Ethical Consumerism: A Preliminary Investigation, Marketing intelligence and Planning, 14(5), 5-13.

Sun, Y. (2010). A new exploration of low carbon consumption in a low carbon economy era. Journal of Shanxi Finance and Economics University, 32 (S2), 63, 70.

Tarkiainen, A., & Sundqvist, S. (2005). Subjective norms, attitudes and intentions of Finnish consumers in buying organic food. British Food Journal,107(11), 808-822.

Webster, F. E. (1975). Determining the characteristics of the socially conscious consumer. Journal of Consumer Research, 2(3), 188 - 196.

Wiener, J. L., & Doesher, T. A. (1991).A Framework for Promoting Corporation, Journal of Marketing, 55, 38-47.

Wong, V., Turner, W. & Stoneman, P. (1996).Marketing strategies and market prospects for environmentally-friendly consumer products. British Journal of Management,7(3).263-281.

World Commission on Environment and Development. (1987). Our common future. Oxford: Oxford University Press

Yurman, D. (1994). Markets for green technologies; current literature review and bibliography. eco-net western lands gopher, superseded by green technology: Markets, competition and barriers; New Paradigms for Natural Resources.

Young, W., Hwang, K., McDonald, S., & Oates, C. J. (2010). Sustainable consumption: green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20-31.

Yu, X. (2010). Analysis of the ways to realize low carbon consumption. Consumer Economics, 26 (4),80-82.

Zinkhan, G. M., & Carlson, L. (1995). Green advertising and the reluctant consumer. Journal of Advertising, 24(2),1-6.

Zimmer, M. R., Stafford, T. F. & Stafford, M. R. (1994).Green issues: dimensions of environmental concern. Journal of Business Research, 30 (1),63-74.




DOI: http://dx.doi.org/10.46827/ejmms.v0i0.626

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Liyana-arachchige Chandima Sajeewanie, Mohd Shukri Ab Yajid, Ali Khatibi, S. M. Ferdous Azam, Jacqulien Tham

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2015-2018. European Journal of Management and Marketing Studies (ISSN 2501 - 9988) is a registered trademark of Open Access Publishing GroupAll rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.