Author Details

Hajialiakbari, Firouzeh, Assistant Professor, Zanjan Islamic Azad University, Zanjan, Iran

  • Vol 3, No 4 (2019) - Articles
    EXPLAINING THE ROLE OF BRAND IDENTITY IN BRAND LOYALTY WITH THE MEDIATING ROLE OF BRAND COMMITMENT – A CASE STUDY: FIVE-STAR HOTELS IN TEHRAN, IRAN
    Abstract  PDF