Author Details

Hajialiakbari, Firouzeh, Assistant Professor, Zanjan Islamic Azad University, Zanjan, Iran

  • Volume 3, Issue 4, 2019 - Articles
    EXPLAINING THE ROLE OF BRAND IDENTITY IN BRAND LOYALTY WITH THE MEDIATING ROLE OF BRAND COMMITMENT – A CASE STUDY: FIVE-STAR HOTELS IN TEHRAN, IRAN
    Abstract  PDF