Author Details

Kanapathipillai, Kumaran, Faculty of Business, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

  • Vol 9, No 1 (2024) - Articles
    MIXING BRANDS AND BEHAVIOUR: UNVEILING THE POWER OF MARKETING MIX AND BRAND AFFINITY IN MOBILE PHONE CHOICES IN KLANG VALLEY, MALAYSIA
    Abstract  PDF