ASSESSING THE IMPACT OF TOURISM RISKS ON TOURISTS' INTENTION TO RETURN TO CAN THO CITY, VIETNAM

Nguyen Thi Be Ba, Dinh Lan Anh, Le Thi To Quyen, Le Thi My Tien, Nguyen Thi Huynh Phuong, Thai Cong Dan

Abstract


This study analyzed primary data collected from interviews with 125 domestic tourists to evaluate the impacts of tourism-related risks on tourists’ intention to return (return intention) to Can Tho City, Vietnam. Based on the findings, the study proposed solutions to mitigate and manage these risks. The analysis revealed that tourism activities in Can Tho City were influenced by five groups of risk factors: safety risks, service-related risks, human-related risks, cultural–social risks, and environmental risks. In addition, the study carried practical significance for policy-making in sustainable tourism development in Can Tho. As a result, greater investment and attention from stakeholders involved in tourism were needed to promptly prevent, respond to, and adapt to potential risks. The proposed solutions were expected to contribute positively as a long-term strategy, aiming to build a safe, friendly, and sustainable tourism environment. This, in turn, could strengthen the foundation for local development and enhance the destination’s competitiveness both regionally and internationally.

 

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Keywords


tourism risks, tourist behavior, return intention, Can Tho City, sustainable tourism development

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DOI: http://dx.doi.org/10.46827/ejsss.v11i3.2017

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