FACTORS INFLUENCING TOURISM DEMAND FOR MASVINGO PROVINCE IN ZIMBABWE
Abstract
The demand for tourism in Masvingo Province (Zimbabwe) is influenced by various factors which are discussed in this paper. The article seeks to examine these factors with a view to providing recommendations for increased tourism demand for the province. Since tourism is regarded as a low hanging fruit in Zimbabwe, these recommendations are quite significant. Broadly two main factors influence tourism in a country. They include economic and social-psychological factors. Economic factors include: disposable income, gross national product per capita (GNP), private consumption, cost of living, tourism prices/costs, costs of living of destinations, exchange rate differentials, relative prices among competing destinations, promotional expenditure, marketing effectiveness and physical distance. On the other hand, the social-psychological factors include: demographic, motivational, travel preferences, benefits sought, images of destinations awareness of opportunities, cognitive distances, attitudes, amount of leisure time, paid vacations, past experience, health and safety considerations and the like.
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DOI: http://dx.doi.org/10.46827/ejsss.v0i0.378
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