FACTORS INFLUENCING TOURISM DEMAND FOR MASVINGO PROVINCE IN ZIMBABWE

Phanos Matura

Abstract


The demand for tourism in Masvingo Province (Zimbabwe) is influenced by various factors which are discussed in this paper. The article seeks to examine these factors with a view to providing recommendations for increased tourism demand for the province. Since tourism is regarded as a low hanging fruit in Zimbabwe, these recommendations are quite significant. Broadly two main factors influence tourism in a country. They include economic and social-psychological factors. Economic factors include: disposable income, gross national product per capita (GNP), private consumption, cost of living, tourism prices/costs, costs of living of destinations, exchange rate differentials, relative prices among competing destinations, promotional expenditure, marketing effectiveness and physical distance. On the other hand, the social-psychological factors include: demographic, motivational, travel preferences, benefits sought, images of destinations awareness of opportunities, cognitive distances, attitudes, amount of leisure time, paid vacations, past experience, health and safety considerations and the like.

 

Article visualizations:

Hit counter

DOI

Keywords


tourism, economic, psychosocial factors, Masvingo Province, Zimbabwe

Full Text:

PDF

References


Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., and Wanhill, S. (2005) Tourism Principles and Practice, 3rd Ed, Pearson Education Limited, Essex, England.

Holloway, J.C and Humphreys, C. (2012) The Business of Tourism 9th Ed, Pearson Education Limited, Essex, England.

Kotler, P., Bowen, J.T. and Makens, J. C. (2014) Marketing For Hospitality and Tourism, 6th Ed, Pearson Education Limited, Essex, England

Mathieson, A., and Wall, G. (1982) Tourism: Economic, Physical, and Social Impacts, Longman; Harlow, United Kingdom.

McIntosh, R. W., and Goeldner, C. R. (1986) Tourism: Principles, Practices and Philosophies 5th Ed. John Wiley and Sons, New York.

McIntosh, R.W., Goeldner, C.R. and Ritchie, J.R.B. (1995) Tourism: Principles, Practices and Philosophies John Wiley and Sons, New York.

Morrison, A.M. (2013) Marketing and Managing Tourism Destinations, Routledge, New York, United States of America (USA).

Morrison, A.M. (2010) Hospitality and Travel Marketing, 4th Ed, Delmar Learning, United States of America (USA).

United Nations World Tourism Organisation (UNWTO) Tourism Barometer 2016 report

United Nations World Tourism Organisation (UNWTO) Tourism Barometer 2017 report

Wall, G. and Mathieson, A.M. (2006) Tourism: Change, Impacts and Opportunities, Pearson Education Limited, Essex, England.

Zimbabwe National Statistics Agency (ZIMSTAT) (2015/16), Visitor Exit Survey 2015/16 Report. Harare, Zimbabwe: ZIMSTAT

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2000), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2001), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2002), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2003), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2004), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2005), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2006), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2007), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2008), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2009), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2010), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2011), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2012), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2013), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2014), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2015), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2016), Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Tourism Trends and Statistics (2017), Harare, Zimbabwe

Zimbabwe Tourism Investor Guide (2014) Zimbabwe Tourism Authority Publications, Harare, Zimbabwe

Zimbabwe Tourism Authority (ZTA), Summary of Historical Statistics: 1964 to 2010, Research and Development Unit, Harare, Zimbabwe.




Copyright (c) 2018 Phanos Matura

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2015 - 2018. European Journal Of Social Sciences Studies (ISSN 2501-8590) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.


 

Hit counter