A RESEARCH ON THE DETERMINATIONS OF THE ORGANIZATIONAL COMMITMENT AND BUSINESS ESTIMATION OF THE MARKETING STAFF ACCORDING TO THEIR SOCIO-CULTURAL POSITIONS

Nevzat Demir

Abstract


This study includes a research on organizational culture, job satisfaction and organizational commitment of the marketing staff, made in an enterprise. The study ascertained the fact that there are meaningful relations among the marketing staff between organizational culture, job satisfaction and organizational commitment. It is precipitated that the findings pertaining to the job satisfaction and organizational commitment are in a characteristic supporting the common opinions in the literature in general.

 

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Keywords


marketing, job satisfaction, organizational culture, organizational commitment

References


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