Nararajan, Sivanantha, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

• Vol 10, No 5 (2024) - Articles
  THE FUTURE OF PERSONALISED CUSTOMER EXPERIENCE IN E-COMMERCE: DECODING THE POWER OF AI IN BUILDING TRUST, ENHANCING CONVENIENCE, AND ELEVATING SERVICE QUALITY FOR MALAYSIAN CONSUMERS
  Abstract  PDF

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