AN EXPERIMENT ON INTERNATIONAL COMMUNICATION OF CHINESE STORIES THROUGH SELF-MEDIA BY CHINESE COLLEGE STUDENTS

Ying Tao, Yang Feng

Abstract


Recognizing the limited understanding of China’s modernization among foreign audiences, Chinese university students undertook a 20-week experiment in international communication using self-media videos. They curated a selection of representative videos and documentaries showcasing China’s modernization and development, disseminating them to global netizens via social media platforms. Data analysis revealed that foreign netizens appreciated the intuitive, succinct, and lucid nature of the short self-media videos. They felt they gained an intuitive understanding of China’s modernization and expressed interest in visiting China to learn the Chinese language and witness the country’s rapid development firsthand, recognizing its potential to enhance their career prospects. The self-media communication experiment yielded favorable outcomes, notably enhancing college students’ English writing proficiency through online interactions with netizens and fostering stronger cross-cultural communication skills.

 

Article visualizations:

Hit counter


Keywords


Chinese university students; self-media international communication through; China’s development story; experiment

Full Text:

PDF

References


Chen, L. (2023). Self Organizing Dialogue: An Analysis of Self-Media Communication Models Based on Dialogue Theory. Technology Communication (24), 82-88.

Gohary, A., Shah, A., & Chan, E. Y. (2022). Do political actions affect a country's image and travel intentions? The case of COVID-19. Tourism Recreation Research, 1-14.

Guo, Y. (2018). Comparative Study on the Perception of China’s Image Among International Students from Kyrgyzstan and Tajikistan [Master’s thesis, Xinjiang Normal University].

Li, J., Weng, G., & Pan, Y. (2021). Projected Destination-Country Image in Documentaries: Taking Wild China and Aerial China for example. Journal of Destination Marketing & Management, 20, 100609.

Liu, X. (2024). Digital economy, relative poverty governance and Chinese path to modernization. Statistics and Decision Making (05), 10-15.

Lu, X. (2024). Four ways of international communication of Chinese path to modernization. Economic Issues (04), 01-06.

Ma, Y. (2015). China’s national image in the eyes of students from Central Asia coming to Xinjiang [Master’s thesis, Xinjiang Normal University].

Morales, P. S., & Menechelli, P. (2023). Mundo China: The media partnership reframing China’s image in Brazil. International Communication Gazette, 85(1), 63-79.

Qiu, Y., & Wu, B. (2024). Criticism and Response to the Theory of China’s Technological Threats. Theoretical Introduction (03), 101-109.

Sun, Y. (2023). Innovation analysis of short video dissemination mode under the background of cultural and tourism integration. Tourism Overview (11), 180-187.

Wang, J. (2006). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public relations review, 32(2), 91-96.

Wang, Z. (2023). The Development Status, Characteristics, and Trends of World Chinese Language Education Policies. Journal of Henan University (Social Sciences Edition) (02), 106-110+155.

Wu, X. (2023). The development process and achievements of Chinese path to modernization since the reform and opening up. Southern Journal (05), 19-21.

Xing, L. (2023). The External Communication of Chinese Civilization under the Perspective of Global Civilization Initiative. People’s Forum-Academic Frontier (24), 39-46.

Zhang, A. J. (2022). Personalized Construction of National Image under the Threshold of Self-Media. Exploration (01), 163-175.

Zhang, A. J. (2022). Self-media’s shaping and construction of national image in foreign communication. Frontiers of Foreign Social Sciences (02), 3-13+12.

Zhang, H., & Xu, H. (2023). Paradigm shift in the era of intelligent communication: ten perspectives on media technology research. Friends of Editors (01), 38-44.

Zhang, K., & Xu, X. (2023). “Public perception of China’s image in India and Pakistan in the context of the Belt and Road Initiative: An empirical analysis based on two “Global Public Opinion Indexes”. Journalism (12), 75-90.

Zhang, Y., & Ji, D. (2024). The New Pattern of China’s International Communication from the Perspective of Global Locality. External Communication (01), 66-70.

Zhi, Y., Bao, D., & Luo, C. (2017). Economic value of country image: Evidence from international trade and implications for China. China & World Economy, 25(3), 87-111.




DOI: http://dx.doi.org/10.46827/ejals.v7i1.512

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2018-2023. European Journal of Applied Linguistics Studies (ISSN 2602 - 0254 / ISSN-L 2602 - 0254). All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.