A GENRE ANALYSIS OF BUSINESS ENGLISH PRINT ADVERTISEMENTS

Nan Chen, Chuanmao Tian

Abstract


This paper explores the characteristics of genre and genre analysis in discourse analysis and uses and Bhatia's genre analysis method to analyze 30 printed advertisements published in magazines such as Economist from two aspects of genre structure and lexical grammatical features. It attempts to reveal the features of its discourse structure and discourse pattern. Besides, it hopes to provide a new research perspective for the study of business English print advertisements and contribute to a better understanding of language expression and deep connotation.

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Keywords


business English; print advertisements; genre analysis; move

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References


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DOI: http://dx.doi.org/10.46827/ejlll.v4i2.205

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