Pi Xiao Ming, S. M. Ferdous Azam, Foong Chee Haur, Ali Khatibi


Given the problems of studying abroad and cross-border of higher education, a large number of studies have been found in Malaysia. Thus, the idea of this study is to verify the aspects of Chinese undergraduate students in Malaysia. The target population of this study is all the third-year high school students, who are in the urban area of four third-tier cities in the Jiangxi province of China. In this study, the unlimited probability sampling design or simple random sampling is utilized finally. This research has contributed to theoretical implications. Notably, this study improves the current written literature on influential factors towards the intention of student enrolment in higher education institutions. The factors being examined are student belief, social influence and brand equity. Moreover, the finding indicates that all the independent variables have a significant relationship with foreign student enrolment. Therefore, the finding from this study can help researchers to have a clear insight and greater understanding of international students’ enrolment of HEI in Malaysia in future by referring to this research.


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