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FAMÍLIA EMPRESÁRIA E SEUS PÚBLICOS / FAMILY BUSINESSES AND ITS AUDIENCES
Abstract
O artigo pretende estabelecer o estado da arte na família empresária e seus públicos, contribuindo para a construção de conhecimento organizado e estruturado, para uma compreensão mais aprofundada dos conceitos que lhe estão subjacentes. A estratégia de investigação prosseguida socorreu-se da “teoria da prática” de Bourdieu, significando que no momento da realização de uma pesquisa, a problemática pode ser alterada, a hipótese modificada e as variáveis reconsideradas, fazendo com que a qualquer instante surja uma visão inovadora do que se passa no campo em análise. Como principais resultados aponta-se para um conjunto de dez questões, as quais poderão ser valorizadas, fornecendo a importância relativa da dimensão família empresária e seus públicos, a incluir num modelo integrador de várias dimensões, suficientemente genérico e abrangente, qual mosaico árabe, para que o mesmo possa ser aplicado a qualquer tipo de família empresária.
The article intends to establish the state of the art in the business family and its publics, contributing to the construction of organized and structured knowledge, for a deeper understanding of the concepts that underlie it. The research strategy pursued relied on Bourdieu's "theory of practice", meaning that at the time of a research, the problem can be modified, the modified hypothesis and the variables reconsidered, causing at any moment a vision to emerge of what is happening in the field under analysis. The main results point to a set of ten questions, which can be valued, providing the relative importance of the business family dimension and its public, to include in an integrating model of several dimensions, sufficiently generic and comprehensive, which Arab mosaic, for that it can be applied to any type of business family.
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DOI: http://dx.doi.org/10.46827/ejhrms.v5i1.987
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