SOLUTIONS TO PROMOTE STUDENTS’ PARTICIPATION IN THE UNIVERSITY’S VISUAL COMMUNICATION ON FACEBOOK SOCIAL NETWORKING SITE IN VIETNAM

Le Thi Minh Huyen

Abstract


Social networking sites have a great influence on everyone, especially young people. In Vietnam, 100% of higher education institutions have a fanpage (an information page created on Facebook) to communicate images about the institutions’ activities. In order to promote the image of higher education institutions to the public, students are the main and effective human resources in communicating the university’s image on social networking sites in the most effective and objective way. Therefore, to achieve the desired effect, it is necessary to have appropriate solutions.

 

Article visualizations:

Hit counter


Keywords


solution; student; visual communication; university; Facebook social networking site; Vietnam

Full Text:

PDF

References


Ministry of Information and Communications (2019), the White Book Vietnam Information and Communication Technology 2019, Information and Communication Publishing House, Hanoi.

Digital in Vietnam: All the Statistics You Need in 2021 — DataReportal – Global Digital Insights. (2022). Retrieved 17 August 2022, from https://datareportal.com/reports/digital-2021-vietnam

Communist Party of Vietnam (2021), Documents of the 13th National Congress of Deputies, Hanoi in 2021.

Tran Xuan Quynh (2019), Situation and solutions to using social networks for learning by students of Vietnam Women's Academy, Research project at Academy level, Vietnam Women's Academy.




DOI: http://dx.doi.org/10.46827/ejsss.v7i6.1306

Copyright (c) 2022 Le Thi Minh Huyen

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2016 - 2023. European Journal Of Social Sciences Studies (ISSN 2501-8590) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.