OPERATING IN A DISRUPTED ENVIRONMENT: LESSONS LEARNT FROM THE COVID-19 PANDEMIC AND FUTURE IMPLICATIONS
Abstract
The study, which sought to find out the disruptions caused by the COVID-19 pandemic to the business operations of Small and Medium Enterprises (SMEs) in the Bulawayo Metropolitan Province, and the lessons thereof, adopted the interpretive paradigm, a qualitative approach and a case study design. Data was collected from a sample of 30 purposively selected SME owners using electronic semi-structured and physically distributed questionnaires. Data were thematically analysed. The study found that the disruptions caused by the COVID-19 pandemic included restrictions on physical movements and face-to-face interaction; loss of revenue; failure to operate businesses in a disruptive environment and changes in consumption patterns. The lessons derived from the pandemic were that SMEs need to embrace technology and should be innovative and creative; the need for networking and the need to study the environment and adapt accordingly. The study thus concluded that despite the disruptions caused by the pandemics, there were lessons derived from the experiences. The implications provided by the study were that SMEs should acquire new technologies and new skills for doing business; seek guidance from mobile service providers; work in partnership with bigger companies so as to copy best practice; be creative and innovative and re-adjust strategies in order to adapt quickly. Policymakers should disseminate information to SMEs on the environmental challenges that they are likely to face.
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DOI: http://dx.doi.org/10.46827/ejsss.v7i6.1318
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