ANALYSIS OF ADDED VALUE AND DEVELOPMENT STRATEGY OF CASSAVA AGROINDUSTRY IN THE CITY OF BINJAI, INDONESIA

M. Syarif Hidayah Simanjorang, R. Rahmanta, Satia Negara Lubis

Abstract


This study aims to analyze the amount of added value obtained from the cassava agro-industry according to the type of downstream product in the study area; to analyze the cassava agroindustry development strategy in the research area. The data analysis method used is the hayami method and SWOT analysis. The results showed that the downstream products of cassava agro-industry development in the study area were Alen-Alen, Mie Yeye, Opak, Rengginang and Chips. The added value obtained for Alen – Alen products is Rp. 2000/kg(59.3%), Mie Yeye product is Rp. 1,471/kg (49%), Opak products Rp. 1,692/kg (45%), Rengginang products Rp. 2,596/kg (44%) and Chips products of Rp. 2,250/kg (26%). The added value of cassava processing agro-industry products in the research area is still in the low category, because it is below 50%, except for Alen - Alen products and Based on the results of the SWOT analysis, The strategy for developing the cassava agro-industry in Binjai City is in quadrant I, namely the aggressive strategy, which is implemented, namely the SO strategy to increase production to expand markets, take advantage of raw material prices and processed cassava quality and seek opportunities for modern markets and exports of processed cassava.

 

Article visualizations:

Hit counter


Keywords


cassava, downstream products, added value, development strategy

Full Text:

PDF

References


Badan Penelitian dan Pengembangan Pertanian. 2015. Varietas Unggul Ubi Kayu Untuk Bahan Pangan dan Bahan Industri. J. Agroinovasi 29 (3412)

Fajar, 2016. Teknik Analisis Swot. Yogyakarta: Penerbit Quadrant.

Fauzi, 2015. Strategi Pengembangan Agroindustri Pala. Universitas Sumatera Utara. Medan.

Hayami, Y; Kawagoe, T; Morooka, Y; Siregar, M. 1987. Agricultural Marketing and Processing in Upland Java A Perspective from a Sunda Village. CGPRT Centre. Bogor.

Herawati, H. 2006. Potensi ubi kayu (Manihot esculenta Crantz) sebagai pangan pokok untuk mendukung program ketahanan pangan. Prosiding Seminar Optimasi Pemanfaatan Sumber Daya Pertanian melalui Akselerasi Pemasyarakatan Inovasi Teknologi Berbasis Pertanian. Bandung.

Kementerian Koperasi, Usaha Kecil dan Menengah (2018), Kontribusi UMKM terhadap PDB Indonesia Tahun 2010-2018.

Murtiningsih dan Suyanti, 2011. Membuat Tepung Umbi dan Variasi Olahanya. Jakarta Selatan. PT Agro Media Pustaka.

Prianto, F.W. 2011. Pola pengembangan agroindustri yang berdaya saing (Studi kasus Kabupaten Malang). JEAM 10(1): 48-71.

Rukmana, R. dan Yuniarsih, Y. 2001. Aneka Olahan Ubi Kayu. Yogyakarta:Kanisius.

Setyowati, N. 2012. Analisis Potensi Agroindustri Olahan Singkong di Kabupaten Bojonegoro. Jurnal Inovasi dan Kewirausahaan, 1(3): 179-185.

Singarimbun, Masri dan Sofian Effendi. 1989. Metode Penelitian Survey. LP3ES. Jakarta.




DOI: http://dx.doi.org/10.46827/ejsss.v8i6.1537

Copyright (c) 2023 M. Syarif Hidayah Simanjorang, R. Rahmanta, Satia Negara Lubis

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.

Copyright © 2016 - 2023. European Journal Of Social Sciences Studies (ISSN 2501-8590) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and  Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.