UMA ANÁLISE EXPLORATÓRIA DA RELAÇÃO ENTRE ANTI-CONSUMO E CONSUMERISMO / EXPLORING THE RELATIONSHIP BETWEEN ANTI-CONSUMPTION AND CONSUMERISM
Abstract
O presente artigo tem como objetivo discutir a relação entre anti-consumo e consumerismo, dois conceitos distintos, embora inter-relacionados. Para atingir este objetivo, o artigo efetua uma revisão geral dos aspetos mais críticos de ambos os conceitos e termina com uma discussão conceitual das relações entre ambos. O artigo inclui uma revisão sobre manifestações de anti-consumo, os conceitos relacionados de resistência ao consumo e a forma como o anti-consumo contribui para a construção da identidade própria do consumidor. De seguida, o artigo passa a analisar o consumerismo, incluindo a sua relação com o conceito de marketing, como o consumerismo tem sido explorado no âmbito das principais teorias do papel dos consumidores nos sistemas de livre mercado, o consumerismo ético e o consumerismo político. O artigo conclui enquadrando conceitualmente a relação entre anti-consumo e consumerismo e discutindo como estes se enquadram nas sociedades contemporâneas.
This article aims to discuss the relationship between anti-consumption and consumerism, two distinct but interrelated concepts. To achieve this objective, the article undertakes a general review of the most critical aspects of both concepts and ends with a conceptual discussion of the relationships between the two. The article includes a review on manifestations of anti-consumption, the related concepts of resistance to consumption and how anti-consumption contributes to the construction of the consumer's own identity. Next, the article goes on to analyze consumerism, including its relationship with the concept of marketing, how consumerism has been explored within the main theories of the role of consumers in free market systems, ethical consumerism and political consumerism. The article concludes by conceptually framing the relationship between anti-consumption and consumerism and discussing how these fit into contemporary societies.
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DOI: http://dx.doi.org/10.46827/ejsss.v9i3.1613
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