THE INFLUENCE OF MEDIA EXPOSURE ON CULTURAL ATTITUDES, PARTICULARLY BEHAVIOR IN SAUDI ARABIA
Abstract
The study sought to establish whether media exposure influences people's cultural attitudes and behavior in Saudi Arabia. Few related studies exist, and this study is set to fill a gap. Media in the context of this study entailed both social media and traditional media. The study employed a quantitative study to analyze data collected using a structured questionnaire. The study used 156 respondents of varying variables in terms of gender, age, and social media usage. Descriptive and inferential statistics were employed to analyze the data. The findings indicate that media exposure does not influence cultural attitudes and behavior. This was different from some of the studies reviewed in this study. The findings suggest that people's personalities and upbringing have more influence on them than what they encounter momentarily in media.
Article visualizations:
Keywords
Full Text:
PDFReferences
Aljehani, H. A. (2019). Impact of Social Media on Social Value Systems among University Students in Saudi Arabia. International Journal of Education and Practice, 7(3), 216–229. https://doi.org/10.18488/journal.61.2019.73.216.229
Arias, E. (2019). How Does Media Influence Social Norms? Experimental Evidence on the Role of Common Knowledge. Political Science Research and Methods, 7(3), 561–578. https://doi.org/10.1017/psrm.2018.1
Esposito, J. (2015). Islam and Political Violence. Religions, 6(3), 1067–1081. https://doi.org/10.3390/rel6031067
Gavin, S. M., & Kruis, N. E. (2021). The Influence of Media Violence on Intimate Partner Violence Perpetration: An Examination of Inmates’ Domestic Violence Convictions and Self-Reported Perpetration. Gender Issues, 39(2). https://doi.org/10.1007/s12147-021-09284-5
Guinibert, M. (2021). Defining digital media as a professional practice in New Zealand. Kōtuitui: New Zealand Journal of Social Sciences Online, 17(2), 1–21. https://doi.org/10.1080/1177083x.2021.1960571
Hammad, M., & Awed, H. (2022). Social Media and Its Impact on Promoting the National Identity of University Students in Saudi Arabia. Journal of Higher Education Theory and Practice, 22(16), 116–125.
Herzig, B., & Asmann, S. (2014). How to Define Media in a Mediatized Society? A Media Pedagogical Proposal Inspired by Theoretical Ideas of ¬Castells, Luhmann and Peirce. MedienPädagogik: Zeitschrift Für Theorie Und Praxis Der Medienbildung, 24(Educational Media Ecologies), 18–29. https://doi.org/10.21240/mpaed/24/2014.07.18.x
Hödl, T., & Myrach, T. (2023). Content Creators Between Platform Control and User Autonomy. https://doi.org/10.1007/s12599-023-00808-9
Lee, P. (2014). Mass Media and Quality of Life. Encyclopedia of Quality of Life and Well-Being Research, 3846–3855. https://doi.org/10.1007/978-94-007-0753-5_1738
Leijse, M. M. L., Koning, I. M., & van den Eijnden, R. J. J. M. (2023). The influence of parents and peers on adolescents’ problematic social media use revealed. Computers in Human Behavior, 107705. https://doi.org/10.1016/j.chb.2023.107705
Liao, C.-H. (2023). Exploring the Influence of Public Perception of Mass Media Usage and Attitudes towards Mass Media News on Altruistic Behavior. Behavioral Sciences, 13(8), 621–621. https://doi.org/10.3390/bs13080621
McKay, R., & Whitehouse, H. (2015). Religion and Morality. Psychological Bulletin, 141(2), 447–473. https://doi.org/10.1037/a0038455
Potter, J. (2022). Analysis of definitions of media literacy. Journal of Media Literacy Education, 14(2), 27–43. https://doi.org/10.23860/jmle-2022-14-2-3
Radwan, M. (2022). Effect of social media usage on the cultural identity of rural people: a case study of Bamha village, Egypt. Humanities and Social Sciences Communications, 9(1). https://doi.org/10.1057/s41599-022-01268-4
Tatarnikova, A., Oleshko, A., Voronovska, L., Shvets, N., Sushkova, O., & Sbitnaia, D. (2022). The Impact of Media Culture on Future Professionals’ Training. Journal of Curriculum and Teaching, 11(1), 117. https://doi.org/10.5430/jct.v11n1p117
Xanthidis, D., & Alali, A. (2014). Investigating the attitude of the average Saudi towards the Social Media. Applied Computational Science, 86–94.
DOI: http://dx.doi.org/10.46827/ejsss.v10i4.1828
Copyright (c) 2024 Lowai G. Abed
This work is licensed under a Creative Commons Attribution 4.0 International License.
The research works published in this journal are free to be accessed. They can be shared (copied and redistributed in any medium or format) and\or adapted (remixed, transformed, and built upon the material for any purpose, commercially and\or not commercially) under the following terms: attribution (appropriate credit must be given indicating original authors, research work name and publication name mentioning if changes were made) and without adding additional restrictions (without restricting others from doing anything the actual license permits). Authors retain the full copyright of their published research works and cannot revoke these freedoms as long as the license terms are followed.
Copyright © 2016 - 2023. European Journal Of Social Sciences Studies (ISSN 2501-8590) is a registered trademark of Open Access Publishing Group. All rights reserved.
This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library. All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All the research works published on this journal are meeting the Open Access Publishing requirements and standards formulated by Budapest Open Access Initiative (2002), the Bethesda Statement on Open Access Publishing (2003) and Berlin Declaration on Open Access to Knowledge in the Sciences and Humanities (2003) and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License. Copyrights of the published research works are retained by authors.
