FACTORS INFLUENCING DOMESTIC TOURIST SATISFACTION WITH ACCOMMODATION SERVICES IN MANG DEN, QUANG NGAI PROVINCE, VIETNAM

Nguyen Thi Be Ba, Nguyen Vo Phuc Khang, Thai Cong Dan

Abstract


This study investigates the determinants of domestic tourists’ satisfaction with accommodation services in Mang Den Commune, Quang Ngai Province, Vietnam Using a convenience sampling approach, 150 valid survey responses were collected and analyzed with SPSS 20.0, applying Cronbach’s Alpha and Exploratory Factor Analysis (EFA). The analysis identified six key factors influencing tourist satisfaction: reliability, service competence, tangibility, empathy, responsiveness, and perceived value. Cronbach’s Alpha values ranged from 0.818 to 0.877, confirming strong internal consistency. The EFA results yielded a KMO value of 0.656 and a total variance explained of 68.621%. The sample primarily consisted of young tourists (84% aged 18–25), most of whom held college or university degrees (61%) and had moderate incomes (63% earning under 5 million VND). The findings offer practical implications for accommodation providers aiming to improve service quality and enhance tourist satisfaction in this developing eco-tourism destination.

 

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Keywords


Mang Den Commune, accommodation services, tourist satisfaction, service quality, domestic tourism

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References


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DOI: http://dx.doi.org/10.46827/ejsss.v11i5.2100

Copyright (c) 2025 Nguyen Thi Be Ba, Nguyen Vo Phuc Khang, Thai Cong Dan

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