A REVIEW ON SOFT LEADERSHIP

Masume Gholami

Abstract


In the present time, the process of changes and variety of tools used in the flow of life is increasing every day. The pace of changes and transformation is such that none of human has no predicted such changes in the last century. Global competition and growing business in the East and the West have created a highly unstable environment for all businesses in developed and developing countries. In order to cope with this uncertainty and constant changes is strongly felt the need for people in the leader group. Researchers, experts, coaches, writers, and even leading practitioners have their own styles for specific styles and types of leadership. As a result, there are various types of leadership styles that suggest that the leadership area is still enriching. Based on this and based on the nine fold characteristics of modern leadership, one of the new concepts of leadership is "soft leadership".

 

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Keywords


leadership; soft leadership; soft leadership competencies

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