Holta Heba


In this study will be addressed first media communication from sociological view in Albania after the '90s. This period was characterized by change of political system. The consequences of this change were reflected in the social and cultural life of Albania. In this study, will be analyzed the relationship between the family institution and the institution of the media, television.

The Hypothesis of this Study is: Media Communication in Albania affects the behavior and partially the decision-making on the economic, political, social aspects of Albanian family.

The object of Study: As people's perceptions are influenced by advertising on television in the same way are affected the perceptions, beliefs, behaviors, ideas that exist within Albanian family.

The research Question: Is it possible that Media and Communication has transformed, influenced or modified relationships with another ancient, honored and very complex institution, such as the Albanian family?

Media is a mean that impacted on the development of human society, by using it on her behalf and vice versa. Both these elements together are affected mainly by economic, political and social development


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communication, media, society, family, behavior


Fuga Artan, “Lexime ne Komunikim, (2005), Tiranë “Ora”

Fuga Artan, “Briret e Dhise”, (2008), Tiranë “Ora”

Maclluhan, M. 1994, “Understanding media, The extension of man”, MIT Press Edition.

Bordieu, P. (2009) Artikull: Rreth televizionit dhe Gazetarisë. Revista Polis 8. Tiranë: UET–Press.

Balle, F. (2011). Mediat dhe shoqëritë. Mediat: Botimet Papirus & UET–Press.


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