TRANSFORMING TRAVEL: THE ROLE OF EMERGING TECHNOLOGIES IN SHAPING THE TOURISM INDUSTRY

Elias Tadesse Abate, Gebre Dawit Tefera

Abstract


The rapid advancement of digital technologies has significantly transformed the global tourism landscape, altering how destinations are promoted, how services are delivered, and how tourists plan, experience, and reflect on their journeys. This article explores the evolving relationship between tourism and technology, with a focus on the integration of digital platforms, mobile applications, and intelligent information systems within the tourism industry. Beginning with an overview of the digitalization of tourism services, the paper reviews existing academic literature to identify key technological developments that have redefined industry practices and consumer behavior. The core of the article analyzes the implementation and impact of various technologies, including online booking platforms, mobile travel apps, Internet of Things (IoT) solutions, and data-driven marketing strategies. Special attention is given to the rise of smart tourism infrastructures and the role of artificial intelligence in personalizing travel experiences. Furthermore, the article examines how social media and user-generated content influence destination image and tourist decision-making. Case studies from technologically advanced tourist destinations are used to illustrate both the opportunities and challenges associated with this digital transformation. In conclusion, the article emphasizes that while technology enhances operational efficiency and the overall tourist experience, it also raises concerns related to privacy, accessibility, and the uneven distribution of digital resources. The discussion highlights the need for inclusive and sustainable digital strategies in tourism development, calling for continued research into the social and economic implications of technological integration across diverse tourism contexts.

 

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Keywords


tourism, technology, digital platforms, smart tourism, traveler experience, destination marketing, mobile apps, innovation

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References


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DOI: http://dx.doi.org/10.46827/ejthis.v1i1.1958

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