EVALUATION OF THE PERCEIVED SERVICE QUALITY OF SPECIAL SPORT CENTER ORIENTED AT RECRATION ACCORDING TO SOME VARIABLES

Harun Ayar

Abstract


The aim of this study is evaluating the service quality that individuals perceive according to some certain variabilities in special sport centers. While the population includes the members of sport centers in Edirne, the sample includes the members of a sport center named Sports Montana. There are 94 males and 21 females in this study which has total 115 individuals. During the collection of data, I benefit from The Service Quality of Sport-Fitness Centers in Turkey which has been developed by Ucan and Dogu in 2007. The participants has evaluated the survey consisted total 31 articles and 6 aspects via five point likert scale. Tests of frequencies, descriptive, cross tabs, Kruskal Wallis, Mann Whitney U have helped this study. Eventually, participants are different from each other in the way of sex, exercise type, level of income. So, their perceptions of quality vary.

 

Article visualizations:

Hit counter

DOI

Keywords


fitness, sports, perceived service quality, recreation, leisure time

Full Text:

PDF

References


Serarslan, M.Z. ve Kepoğlu, A. (2006). Spor Örgütlerinde Toplam Kalite Yönetimi. İstanbul: Morpa Kültür Yayınları.

Yildiz, S.M. (2012). Instruments for Measuring Service Quality in Sport and Physical Activity Services. Collegium Antropologicum, 36(2), 689–696.

Yıldiz, S.M. And Tüfekçi, Ö. (2010). Assessment Of Expectations And Perceptions Of Fitness Center Customers For Service Quality. Balikesir University the Institute of Social Sciences, 13(24), 1–11.

Lovelock, C. (2000). Services Marketing: People, Technology, Strategy. 4th Edition, New Jersey: Prentice Hall.

Parasuraman, A, Zeithaml, V.A., And Berry, L.L. (1994). Reassessment Of Expectations As A Comparison Standard On Measuring Service Quality: Implications For Further Research. Journal Of Marketing, 58(1), 111–124.

Kotler, P. And Armstrong, G. (2004). Principles Of Marketing. Pearson Prenticehall.

Çimen, Z., Gürbüz, B. (2007). Spor Hizmetlerinde Toplam Kalite Yönetimi. Alp Yayınevi, Ankara.

Karaküçük, S. (2005). Rekreasyon: Boş Zamanları Değerlendirme. Gazi Kitabevi, Ankara.

Yıldız Y. Onağ AO. Onağ Z (2013). Spor Ve Rekreasyon Hizmetlerinde Algılanan Hizmet Kalitesinin İncelenmesi: Fitness Merkezi Örneği. Uluslararası Hakemli Beşeri Ve Akademik Bilimler Dergisi, 2(3):114-130.

Eleren, A., Bektaş, Ç.,Görmüş, A. Ş. (2007). “Hizmet Sektöründe Hizmet Kalitesinin Servqual Yöntemi Ile Ölçülmesi Ve Hazır Yemek İşletmesinde Bir Uygulama”. Finans Politik&Ekonomik Yorumlar, 44(514): 75-88.

Ersöz, S., Pinarbaşi, M., Türker, A.K., Yüzükirmizi, M. (2009). “Hizmet Kalitesinin Servqual Metodu İle Ölçümü Ve Sonuçlarının Yapısal Eşitlik Modelleri İle Analizi: Öğretmen Evi Uygulaması”. International Journal Of Research & Development, 1(1): 19-27.

Akkoyun, İ. (2015). Yerel Yönetimlere Ait Fitness Merkezlerinde Algılanan Hizmet Kalitesi (Elazığ İl Örneği), Fırat Üniversitesi, Sağlık Bilimleri Enstitüsü, Yüksek Lisans Tezi.

Üzüm, H., Yeşildağ, B., Karlı, Ü.,Ünlü, H., Parlar, F., Çokpartal, C., Tekin, N., (2016). Kamu Ve Özel Spor Merkezleri Müşterilerinin Hizmet Kalitesi Algılarının İncelenmesi, AİBÜ Sosyal Bilimler Enstitüsü Dergisi, Cilt 16, Yıl 16, Sayı: 3, 16: 167-180.

Uçan, Y. (2007). Spor-Fitness Merkezlerinin Algılanan Hizmet Kalitesi Ölçeğinin Geliştirilmesi, Abant İzzet Baysal Üniversitesi, Sosyal Bilimler Üniversitesi, Yüksek Lisans Tezi.

Yüzgeç, A.A., Veözgül, S.A. (2014). Yerel Yönetimlerin Sunduğu Spor Hizmetlerinde Hizmet Kalitesi (Gençlik Merkezleri Ve Aile Yaşam Gençlik Merkezleri Örneği), Spor Bilimleri Dergisi, Hacettepe J. Of Sport Science 25 (2).


Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Harun Ayar

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2015-2018. European Journal of Education Studies (ISSN 2501 - 1111) is a registered trademark of Open Access Publishing Group. All rights reserved.


This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library (Biblioteca Nationala a Romaniei). All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All authors who send their manuscripts to this journal and whose articles are published on this journal retain full copyright of their articles. All the research works published on this journal are meeting the Open Access Publishing requirements and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License (CC BY 4.0).