Shoukot Ali


The study sought to analyse the effects of educational videos on university students’ academic activities and performance. This research is very useful for educators and video makers who utilize and/ or make free or commercial videos for educational purposes. The research was based on the quantitative method and data had been collected through a sample survey. The semi-structured questionnaire was utilized and 342 responses were retrieved. The study revealed that watching educational videos affected the academic activities and performance of the respondents positively. Most respondents used mobile phones and laptops to watch videos. The study further confirmed that the majority of the respondents preferred short length videos and animated educational videos.    


Article visualizations:

Hit counter



videos, academic performance, higher education, university, Bangladesh

Full Text:



Alexa (2019) “Top Sites in Bangladesh,” An Amazon company, [Online] Available: [1 June 2019]

Arum, R., Cho, E., Kim, J., & Roksa, J. (2012). Documenting uncertain times: Post-graduate transitions of the academically adrift cohort. Social Science Research Council.

Baturay, M. H. (2015). An overview of the world of MOOCs. Procedia-Social and Behavioral Sciences, 174, 427-433.

Berk, R. A. (2009). Multimedia teaching with video clips: TV, movies, YouTube, and mtvU in the college classroom. International Journal of Technology in Teaching & Learning, 5(1).

Brame, C. J. (2016). Effective Educational Videos : Principles and Guidelines for Maximizing Student Learning from Video Content, 1–6.

Bravo, E., Amante, B., Simo, P., Enache, M., & Fernandez, V. (2011, April). Video as a new teaching tool to increase student motivation. In 2011 IEEE Global Engineering Education Conference (EDUCON) (pp. 638-642). IEEE.

Bonk, C. J. (2011). YouTube anchors and enders: The use of shared online video content as a macrocontext for learning. Asia-Pacific Collaborative Education Journal, 7(1), 13-24.

Burke, S. C., & Snyder, S. L. (2008). YouTube: An Innovative Learning Resource for College Health Education Courses. International Electronic Journal of Health Education, 11, 39-46.

Buzzetto-More, N. A. (2014). An examination of undergraduate student’s perceptions and predilections of the use of YouTube in the teaching and learning process. Interdisciplinary Journal of E-Learning and Learning Objects, 10(1), 17-32.

Caudron, S. (1997). Can generation Xers be trained? Training and Development, 15(3), 20–24.

Cheng, X., Dale, C., & Liu, J. (2008, June). Statistics and social network of YouTube videos. In 2008 16th International Workshop on Quality of Service (pp. 229-238). IEEE.

Escalada, L. T., & Zollman, D. A. (1997). An investigation on the effects of using interactive digital video in a physics classroom on student learning and attitudes. Journal of Research in Science Teaching: The Official Journal of the National Association for Research in Science Teaching, 34(5), 467-489.

Fulk, J., Schmitz, J., & Ryu, D. (1995). Cognitive elements in the social construction of communication technology. Management Communication Quarterly, 8, 259– 288.

Guo, P. J., Kim, J., & Rubin, R. (2014, March). How video production affects student engagement: An empirical study of MOOC videos. In Proceedings of the first ACM conference on [email protected] scale conference (pp. 41-50). ACM.

Henderson, M., Selwyn, N., & Aston, R. (2015). What works and why? Student perceptions of ‘useful’ digital technology in university teaching and learning.

Hwang, G. J., Lai, C. L., & Wang, S. Y. (2015). Seamless flipped learning: a mobile technology-enhanced flipped classroom with effective learning strategies. Journal of Computers in Education, 2(4), 449-473.

Islam, M. T., & Selim, A. S. M. (2006). Current status and prospects for e-learning in the promotion of distance education in Bangladesh. Turkish Online Journal of Distance Education, 7(1).

Johnson, L., Becker, S. A., Estrada, V., & Freeman, A. (2014). NMC horizon report: 2014 K (pp. 1-52). The New Media Consortium.

Kay, R.H., & Kletskin, I. (2012). Evaluating the use of problem-based video podcasts to teach mathematics in higher education. Computers & Education, 59(2), 619-627.

Khan, M., Hossain, S., Hasan, M., & Clement, C. K. (2012). Barriers to the introduction of ICT into education in developing countries: The example of Bangladesh. Online Submission, 5(2), 61-80.

Khan, S. (2015). Let’s use video to reinvent education (2011). TEDTalks. Web, 7.

Kumekpor, T. K. (2002). Research methods and techniques of social research. SonLife Press & Services.

Lee, N., Chae, S., Kim, H., Lee, J., Min, H. J., & Park, D. (2016). Mobile-Based Video Learning Outcomes in Clinical, (January), 8–16.

Mishra, P., & Koehler, M. J. (2006). Technological pedagogical content knowledge: A framework for teacher knowledge. Teachers college record, 108(6), 1017-1054.

Moran, M., Seaman, J., & Tinti-Kane, H. (2011). Teaching, Learning, and Sharing: How Today's Higher Education Faculty Use Social Media. Babson Survey Research Group.

Nagy, J.T., & Bernschütz, M. (2015). The impact of webinar-webcast system on learning performance. Educational Technology Research and Development, nº, 1-9.

Oberst, L. (2010). The 6S Social Network.

Orús, C., Barlés, M. J., Belanche, D., Casaló, L., Fraj, E., & Gurrea, R. (2016). The effects of learner-generated videos for YouTube on learning outcomes and satisfaction. Computers & Education, 95, 254-269.

Owusu-Acheaw, M., & Larson, A. G. (2015). Use of Social Media and Its Impact on Academic Performance of Tertiary Institution Students: A Study of Students of Koforidua Polytechnic, Ghana. Journal of Education and Practice, 6(6), 94-101.

Rajadell, M., & Garriga-Garzón, F. (2017). Educational videos: After the why, the how. Intangible Capital, 13(5), 902-922.

Salomon, G. (1984). Television is ‘‘easy” and print is ‘‘tough”: The differential investment of mental effort in learning as a function of perceptions and attributions. Journal of Educational Psychology, 76, 647–658.

Schacter, D. L., & Szpunar, K. K. (2015). Enhancing Attention and Memory During Video-Recorded Enhancing Attention and Memory During Video-Recorded Lectures, (March).

Schmid, E. C. (2008). Potential pedagogical benefits and drawbacks of multimedia use in the English language classroom equipped with interactive whiteboard technology. Computers & Education, 51, 1553–1568.

Sherer, P., & Shea, T. (2011). Using online video to support student learning and engagement. College Teaching, 59(2), 56-59.

Tan, E., & Pearce, N. (2011). Open education videos in the classroom: exploring the opportunities and barriers to the use of YouTube in teaching introductory sociology. Research in Learning Technology, 19.

Tang, T. L. P., & Austin, M. J. (2009). Students’ perceptions of teaching technologies, application of technologies, and academic performance. Computers & education, 53(4), 1241-1255.

Vander Ark, T. (2012). Getting smart: How digital learning is changing the world. John Wiley & Sons.



  • There are currently no refbacks.

Copyright (c) 2019 Shoukot Ali

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2015-2018. European Journal of Education Studies (ISSN 2501 - 1111) is a registered trademark of Open Access Publishing Group. All rights reserved.

This journal is a serial publication uniquely identified by an International Standard Serial Number (ISSN) serial number certificate issued by Romanian National Library (Biblioteca Nationala a Romaniei). All the research works are uniquely identified by a CrossRef DOI digital object identifier supplied by indexing and repository platforms. All authors who send their manuscripts to this journal and whose articles are published on this journal retain full copyright of their articles. All the research works published on this journal are meeting the Open Access Publishing requirements and can be freely accessed, shared, modified, distributed and used in educational, commercial and non-commercial purposes under a Creative Commons Attribution 4.0 International License (CC BY 4.0).