CAN INTERNAL MARKETING HELP TO REDUCE PHYSICAL EDUCATION AND SPORTS TEACHERS’ TURNOVER INTENTION?

Muhammed Ömer Eren, Gökhan Dokuzoğlu

Abstract


In this study, internal marketing and turnover intention were discussed, and the effect of internal marketing on physical education and sports teachers’ turnover intentions. The internal marketing scale and the turnover intention scale, previously developed, were used as data collection tools. In the study, 201 physical education teachers participated. First reliability analysis and then descriptive statistics, correlation, and regression analyses were performed on the obtained data. At the end of the study, it has been understood that internal marketing had an effect on turnover intention, in other words, internal marketing practices can help decrease teachers’ turnover intentions.

 

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internal marketing, turnover intention, physical education and sports teacher

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DOI: http://dx.doi.org/10.46827/ejes.v0i0.2875

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