QUALITY MANAGEMENT PRACTICES AND COMPETITIVE ADVANTAGE OF SELECTED FOOD AND BEVERAGE MANUFACTURING FIRMS IN LAGOS STATE, NIGERIA

Makinde O. G., Akinlabi B. H., Adefulu A. D., Vyas Nikunj N. S.

Abstract


The performance of Food and Beverages manufacturing firms is important to the development of the economy and this has been considered by researchers. In Nigeria, the decline in the performance of this sector in terms of competitive advantage has been noticed which could be as a result of a lack of quality management practices such as leadership behaviour, strategic quality planning, supplier quality management, process management and customer focus. The study investigated the effect of quality management practices on the competitive advantage of selected Food and Beverages manufacturing firms in Lagos State, Nigeria. The survey research design was adopted. The population of the study was 14, 591 top, middle and low-level management employees of the selected Food and Beverages manufacturing firms in Lagos State, Nigeria. A sample size of 491 was determined using the research advisor table. A simple random sampling technique was used. A validated questionnaire was used to collect data. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.866 to 0.954. The response rate was 100%. Data were statistically analysed using descriptive and inferential statistics (multiple and hierarchical regression). Findings revealed that quality management practices had a significant effect on the competitive advantage of Food and Beverages manufacturing firms in Lagos State, (Adj.R2 = 0.117; F (5, 485) = 14.025, p < 0.05). The study concluded that quality management practices affected competitive advantage in Food and Beverages manufacturing firms in Lagos State, Nigeria. The study recommends that Food and Beverages manufacturing firms should encourage the adoption of quality management practices to enhance competitive advantage.

 

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competitive advantage, customer focus, quality management practices, strategic quality planning

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DOI: http://dx.doi.org/10.46827/ejhrms.v6i2.1487

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