THE ORAL COMMUNICATION AND PRESENTATION COMPETENCIES ARE VITAL ASPECTS OF MARKETING EDUCATION

Sameer Abuzandah, Rasha Alshehre

Abstract


In the current era, oral communication and presentation competencies are vital aspects of marketing education. Learners can advance their abilities as they understand needed requirements for efficient presentations, offer several team and personal presentations, and come across constant mentor response. The writers incorporate a case scenario approach to explain a methodical strategy to encourage group and personal presentations in scholar and alumnus studies that comprise presentation competency descriptors, convey an oral presentation assessment Guideline outcome with chosen expectations, and complete deliberation of the perceived strengths and weaknesses of the case scenario.

 

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Keywords


assessment, communication, guideline, oral presentations, outcomes

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References


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DOI: http://dx.doi.org/10.46827/ejes.v8i8.3843

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