Kanapathipillai, Kumaran, Faculty of Business and Technology, UNITAR International University, Tierra Crest, Jalan SS6/3, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia

• Vol 6, No 4 (2021) - Articles
  THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE TOUR AND TRAVEL COMPANIES IN MALAYSIA DURING COV-19 PANDEMIC: PARALLEL MEDIATION OF SOCIAL MEDIA AND RELATIONSHIP QUALITY
  Abstract  PDF
• Vol 7, No 1 (2021) - Articles
  ARE WOMEN ENTREPRENEURS’ BUSINESS PERFORMANCES INFLUENCED BY FINANCIAL RESOURCES? EMPOWERING WOMEN ENTREPRENEURS IN MALAYSIA THROUGH FINANCIAL RESOURCES POST-COVID-19 PANDEMIC
  Abstract  PDF
• Vol 7, No 2 (2022) - Articles
  THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA
  Abstract  PDF
• Vol 7, No 2 (2022) - Articles
  AN EMPIRICAL STUDY ON THE INFLUENCE OF SOCIAL CAPITAL ON THE DIGITAL ENTREPRENEURS’ PERFORMANCE DURING THE OMICRON VARIANT WAVE (SARS-CoV-2: B.1.1.529)
  Abstract  PDF
• Vol 7, No 3 (2022) - Articles
  THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA
  Abstract  PDF
• Vol 7, No 4 (2022) - Articles
  THE IMPACT OF SOCIAL MEDIA ON GEN-Y EMPLOYEES’ WORK PERFORMANCE IN A TELCO, MALAYSIA
  Abstract  PDF
• Vol 7, No 4 (2022) - Articles
  FACTORS THAT IMPACT THE EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING TOOL IN SMALL AND MEDIUM-SIZED ENTERPRISES IN SELANGOR, MALAYSIA
  Abstract  PDF
• Vol 8, No 1 (2023) - Articles
  FACTORS THAT IMPACT GREEN PRODUCT PURCHASE BEHAVIOUR OF MALAYSIAN SHOPPERS
  Abstract  PDF
• Vol 8, No 2 (2023) - Articles
  THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA
  Abstract  PDF
• Vol 8, No 2 (2023) - Articles
  FACTORS THAT INFLUENCE E-SHOPPING SATISFACTION OF HOUSEHOLD APPLIANCES CONSUMERS IN KLANG VALLEY, MALAYSIA
  Abstract  PDF
• Vol 8, No 2 (2023) - Articles
  WORKPLACE WITHOUT WALLS: AN INVESTIGATION INTO REMOTE WORKING AND EMPLOYEE WELL-BEING AT MAYBANK, MALAYSIA
  Abstract  PDF
• Vol 8, No 2 (2023) - Articles
  DIGITAL TRANSITION AT GOLDEN YEARS: UNCOVERING WHAT FUELS, THE SHIFT TO DIGITAL BANKING SERVICES AMONG MALAYSIAN SENIORS
  Abstract  PDF
• Vol 8, No 3 (2023) - Articles
  NAVIGATING THE DIGITAL SHIFT: HOW ACCEPTANCE FACTORS SHAPE MALAYSIA'S BANKING EVOLUTION
  Abstract  PDF
• Vol 8, No 3 (2023) - Articles
  BANKING ON PERFORMANCE: EMPLOYEE ENHANCEMENT STRATEGIES IN MALAYSIA'S MERGERS AND ACQUISITIONS LANDSCAPE
  Abstract  PDF

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