| Issue | Title | |
| Vol 8, No 2 (2023) | SUSTAINABLE FIRM PERFORMANCE THROUGH PRODUCT DIFFERENTIATION STRATEGIES; THE HIDDEN TREASURE OF CUSTOMER LOYALTY | Abstract PDF |
| Alice Ngele Mwazuna, Elijah Museve | ||
| Vol 8, No 1 (2023) | SUSTAINABLE HIGHER EDUCATION CURRICULUM MANAGEMENT SYSTEM IN CHINA: THEORETICAL PERSPECTIVES | Abstract PDF |
| Wang Xiaoyan, S. M. Ferdous Azam, Jacquline Tham | ||
| Vol 4, No 2 (2019) | SWOT ANALYSIS AND SECURITY MANAGEMENT | Abstract PDF |
| M. Kubilay Akman | ||
| Vol 2, No 1 (2017) | THE CHALLENGES CONFRONTING PUBLIC SECTOR ACCOUNTING AND FINANCIAL MANAGEMENT: A PERSPECTIVE OF PROFESSIONAL ACCOUNTING PRACTICE IN NIGERIA | Abstract PDF Academia.edu Read the full article on Calameo |
| Chris Chigo Uchehara, Precious Ijeoma Ogbonna | ||
| Vol 3, No 3 (2018) | THE CONTRIBUTION OF INNOVATION IN IMPROVING THE OPERATION OF MARKETING IN BUSINESSES | Abstract PDF |
| Nikolaos Tzioras | ||
| Vol 7, No 2 (2022) | THE COVID-19 CRISIS AND REGULAR TELEWORK: THE EFFECT OF STRESS ON THE NIGERIAN OIL AND GAS EMPLOYEES’ WORK PERCEPTION | Abstract PDF |
| Imoh Uford, Imaeka Charles, Justina Ekom Ekong | ||
| Vol 7, No 4 (2022) | THE COVID-19 PANDEMIC: THE INITIATOR FOR DIGITAL INCLUSION OR EXCLUSION OF SMES IN THE BULAWAYO METROPOLITAN PROVINCE, ZIMBABWE | Abstract PDF |
| Gwendoline Vusumuzi Nani, Kudakwashe Maguraushe | ||
| Vol 9, No 2 (2024) | THE DIGITAL SHIFT: EVOLVING INSURANCE LANDSCAPE AND CONSUMER-CENTRIC DIGITALISATION AT ETIQA INSURANCE, KUALA LUMPUR, MALAYSIA | Abstract PDF |
| Kumaran Kanapathipillai, Nur Syukrina Binti Abu Bakar, Nor Anizah Binti Mohd Bakhari, Farah Adila Binti Mohammad Roslee | ||
| Vol 5, No 1 (2020) | THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON RE-PURCHASE INTENTION WITH CUSTOMER SATISFACTION AS INTERVENING VARIABLES IN CONSUMERS OF SKINCARE ORIFLAME USERS – A STUDY ON STUDENTS OF NORTH SUMATRA UNIVERSITY, FACULTY OF ECONOMICS AND BUSINESS | Abstract PDF |
| Nitasri Murawaty Girsang, Endang Sulistya Rini, Parapat Gultom | ||
| Vol 5, No 4 (2020) | THE EFFECT OF CUSTOMER RELATIONSHIP ON LOYALTY THROUGH CUSTOMER TRUST AND WORD OF MOUTH - SURVEY ON JAVA DANCER COFFEE ROASTER CUSTOMERS IN MALANG CITY, INDONESIA | Abstract PDF |
| Mellisa Cita, S. Sunaryo, Agung Yuniarinto | ||
| Vol 4, No 1 (2019) | THE EFFECT OF E-SERVICE QUALITY ON E-LOYALTY THROUGH E-SATISFACTION ON STUDENTS OF OVO APPLICATION USERS AT THE FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF NORTH SUMATRA, INDONESIA | Abstract PDF |
| Helvinasari Nasution, Amrin Fauzi, Endang Sulistya Rini | ||
| Vol 5, No 1 (2020) | THE EFFECT OF INDIVIDUAL CHARACTERISTICS AND DESTINATION IMAGE ON WORD OF MOUTH THROUGH VISITOR SATISFACTION AT PEMANDIAN ALAM GANTANG RANI TOURISM OBJECTS IN SIBOLANGIT SUBDISTRICT, INDONESIA | Abstract PDF |
| Lora Yana Hutagalung, Beby Karina Fawzeea Sembiring, R. Hamdani Harahap | ||
| Vol 8, No 2 (2023) | THE EFFECT OF SERVICE MARKETING MIX ON SALES PERFORMANCE: THE CASE OF AN INSURANCE COMPANY IN PERAK, MALAYSIA | Abstract PDF |
| Mohd Faizul Bin Ahmad, Muhammad Hasriq Bin Harun, Hasry Sham Bin Chasmen, Amir Hakimin Bin Hashim, Kumaran Kanapathipillai | ||
| Vol 5, No 3 (2020) | THE EFFECT OF SERVICE QUALITY ON ATHLETE SATISFACTION: AN EMPIRICAL RESULTS FROM SPORTS FACILITIES OF PUBLIC ORGANIZATIONS | Abstract PDF |
| İlker Günel, Mehdi Duyan | ||
| Vol 4, No 4 (2019) | THE EFFECT OF STORE ATMOSPHERE, SOCIAL MEDIA MARKETING, AND LIFESTYLE ON PURCHASE DECISIONS ON CONSUMERS OF THE ALLEYWAY CAFE | Abstract PDF |
| Ni Made Indri Pratiwi, Ni Nyoman Kerti Yasa | ||
| Vol 8, No 4 (2024) | THE EFFECT OF VISUAL ADVERTISEMENT ON CONSUMER BUYING BEHAVIORS | Abstract PDF |
| Manal Ahmad | ||
| Vol 6, No 3 (2021) | THE EFFECT OF WORK ETHICS ON JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN NIGERIA | Abstract PDF |
| Bello Ahmed Nurudeen, Abigael Joy Aluku, Oladimeji Mustafa Rahman | ||
| Vol 9, No 1 (2024) | THE EFFECTS OF MONEY PRIMING ON RISK-TAKING BEHAVIOR | Abstract PDF |
| Yasuto Okamura | ||
| Vol 2, No 1 (2017) | THE EFFECTS OF WORKPLACE SOCIAL SUPPORT ON WORK-FAMILY CONFLICT (CASE STUDY: RURAL WATER AND WASTEWATER COMPANY EMPLOYEES KERMANSHAH, IRAN) | Abstract PDF Academia.edu Read the full article on Calameo |
| Sobhani Aliasgar | ||
| Vol 6, No 1 (2020) | THE ESTABLISHMENT OF THE LOCAL GOVERNMENT INDUSTRIAL INVESTMENT FUND IN CHINA: AN EMPIRICAL STUDY | Abstract PDF |
| Zhang Li, Jacquline Tham, S. M. Ferdous Azam | ||
| Vol 7, No 1 (2021) | THE FACTORS INFLUENCING COLLEGE STUDENTS’ ACCEPTANCE OF MOBILE PAYMENT IN MALAYSIA | Abstract PDF |
| Cao Yong, Jacquline Tham, S. M. Ferdous Azam, Ali Khatibi | ||
| Vol 5, No 3 (2020) | THE IMPACT OF BRAND DIMENSIONS ON CUSTOMER SATISFACTION WITH THE BRAND: AN EMPIRICAL STUDY ON MOBILE PHONE CUSTOMERS IN EGYPT | Abstract PDF |
| Attia Abd El- Kader Attia Ali | ||
| Vol 2, No 2 (2017) | THE IMPACT OF BRAND ON A CAR PURCHASING DECISION PROCESS | Abstract PDF ACADEMIA.EDU READ THE FULL ARTICLE ON CALAMEO |
| Nora Sadiku-Dushi, Gresa M. Mjaku | ||
| Vol 2, No 3 (2017) | THE IMPACT OF CAPITAL ALLOWANCE ON INVESTMENT DECISION OF SELECTED OIL AND GAS COMPANIES IN NIGERIA | Abstract PDF ACADEMIA.EDU READ THE FULL ARTICLE ON CALAMEO |
| F. I. Ahakiri, J. O. Oboh | ||
| Vol 8, No 2 (2023) | THE IMPACT OF ENTREPRENEURSHIP EDUCATION ON STUDENT OUTCOMES: A LITERATURE REVIEW | Abstract PDF |
| Ouiam Boujaddaine | ||
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