Browse Title Index


 
Issue Title
 
Vol 5, No 3 (2020) THE IMPACT OF BRAND DIMENSIONS ON CUSTOMER SATISFACTION WITH THE BRAND: AN EMPIRICAL STUDY ON MOBILE PHONE CUSTOMERS IN EGYPT Abstract   PDF
Attia Abd El- Kader Attia Ali
 
Vol 2, No 2 (2017) THE IMPACT OF BRAND ON A CAR PURCHASING DECISION PROCESS Abstract   PDF   ACADEMIA.EDU   READ THE FULL ARTICLE ON CALAMEO
Nora Sadiku-Dushi, Gresa M. Mjaku
 
Vol 2, No 3 (2017) THE IMPACT OF CAPITAL ALLOWANCE ON INVESTMENT DECISION OF SELECTED OIL AND GAS COMPANIES IN NIGERIA Abstract   PDF   ACADEMIA.EDU   READ THE FULL ARTICLE ON CALAMEO
F. I. Ahakiri, J. O. Oboh
 
Vol 3, No 4 (2019) THE IMPACT OF FLOOD FROM THE NURSING PERSPECTIVE: A QUALITATIVE DISCOVERY Abstract   PDF
Law Kian, Teddy Lian Kok Fei, Y. Surahaya Binti Mohd Yusof
 
Vol 3, No 3 (2018) THE IMPACT OF HUMAN RESOURCE MANAGEMENT BUNDLES ON EMPLOYEE PERFORMANCE IN MALAYSIA Abstract   PDF
Lian Kok Fei
 
Vol 4, No 1 (2019) THE IMPACT OF ISO PRINCIPLES OF TOTAL QUALITY MANAGEMENT ON HIGHER EDUCATION QUALITY Abstract   PDF
Fatima Salim Mohamed Zanqar, Ali Khatibi, S. M. Ferdous Azam, Jacquline Tham
 
Vol 5, No 1 (2020) THE IMPACT OF ORGANIZATIONAL CULTURE ON BUSINESS PERFORMANCE IN STAR CLASS HOTELS OF SRI LANKA Abstract   PDF
Nalin B. De V. Gunasekara, Sakinah Sukri, Ali Khatibi, Ferdous Azam
 
Vol 6, No 4 (2021) THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMER LOYALTY IN THE TOUR AND TRAVEL COMPANIES IN MALAYSIA DURING COV-19 PANDEMIC: PARALLEL MEDIATION OF SOCIAL MEDIA AND RELATIONSHIP QUALITY Abstract   PDF
Kumaran Kanapathipillai, Nur Nadiah Mahbob
 
Vol 7, No 4 (2022) THE IMPACT OF SOCIAL MEDIA ON GEN-Y EMPLOYEES’ WORK PERFORMANCE IN A TELCO, MALAYSIA Abstract   PDF
Charlotte Shahmani Sivapatham, Shahrul Azzim Bin Abd Aziz, Ashley Tan Mui Chin, Muhammad Aziph Bin Mustapha Kamil, Sutha Achuthan, Kumaran Kanapathipillai
 
Vol 5, No 4 (2020) THE IMPACT OF THE SILENT ENEMY (COVID-19 PANDEMIC) ON THE MARKETING EFFORTS UNDERTAKEN BY THE AUTOMOTIVE INDUSTRIES IN MALAYSIA Abstract   PDF
Kumaran Kanapathipillai
 
Vol 7, No 2 (2022) THE IMPACT OF WORKING CAPITAL ON THE PROFITABILITY OF LISTED COMPANIES IN THE PALESTINE STOCK EXCHANGE Abstract   PDF
Mohab Ashraf Hassoun
 
Vol 3, No 4 (2019) THE IMPROVEMENT OF CUSTOMER SATISFACTION ON SERVICES OF SHIPPING AGENCY IN SHIPPING COMPANY - A SURVEY OF PT. SAMUDERA PERDANA SELARAS SEMARANG, INDONESIA Abstract   PDF
Novita Widyaningrum, Nurita Widianti
 
Vol 3, No 4 (2019) THE INFLUENCE OF FINANCIAL LITERACY, THE IMAGE OF DESTINATION, THE SOCIAL MEDIA AGAINST THE INTEREST OF VISITING LOCAL TOURISTS THROUGH THE MEDIATION OF THE EMOTIONAL EXPERIENCE Abstract   PDF
Ika Barokah Suryaningsih, S. Sumani
 
Vol 5, No 3 (2020) THE INFLUENCE OF PRODUCT KNOWLEDGE ON ATTITUDE AND INTEREST IN BUYING HALAL PRODUCTS Abstract   PDF
M. Yasir Nasution, Azhari Akmal Tarigan, Nur’ain Harahap
 
Vol 5, No 1 (2020) THE INFLUENCE OF SHOPPING MOTIVATION ON FASHION RETAILERS, WITH MEDIATING ROLE OF FASHION INNOVATIVENESS AND FASHION CONSCIOUSNESS Abstract   PDF
Muhammad Afaq Hussain Khan
 
Vol 4, No 2 (2019) THE INFLUENCE OF THE NBA STAR ENDORSERS’ CREDIBILITY AND BRAND IMAGE ON PURCHASE INTENTION: A CASE STUDY OF TAIWANESE AMERICAN PLAYER JEREMY LIN Abstract   PDF
Wen-Sheng Chiu, Yen-Chieh Wen, Kuo-Wei Lin
 
Vol 4, No 1 (2019) THE INVERSE EFFECT OF TOTAL QUALITY MANAGEMENT PRACTICES ON SERVICE QUALITY: EVIDENCE FROM A PRIVATE EDUCATIONAL INSTITUTION IN THE PHILIPPINES Abstract   PDF
Mark Doblas, Cecilia Lagaras, Lilia Duraliza
 
Vol 7, No 3 (2022) THE MEDIATING EFFECT OF ENTREPRENEURIAL MARKETING STRATEGY BETWEEN DYNAMIC CAPABILITIES AND COMPETITIVE ADVANTAGE IN THE WOMEN-OWNED ENTERPRISES IN MALAYSIA Abstract   PDF
Kumaran Kanapathipillai, Nur Nadiah Mahbob, Sharvena Kumaran, Subaneewasri Narayanan
 
Vol 7, No 2 (2022) THE MEDIATING EFFECT OF RELATIONSHIP MARKETING STRATEGY BETWEEN DIGITAL MARKETING STRATEGY AND CONSUMERS’ PURCHASE DECISIONS IN THE AUTOMOTIVE INDUSTRY IN MALAYSIA Abstract   PDF
Kumaran Kanapathipillai, Sharvena Kumaran
 
Vol 2, No 1 (2017) THE MEDIATING ROLE OF BRAND EQUITY IN THE RELATIONSHIP BETWEEN THE BRAND PERSONALITY AND OBSESSIVE SHOPPING BEHAVIOR OF SPORT CLOTHES CONSUMERS Abstract   PDF   Academia.edu   Read the full article on Calameo
Samane Almasi, Keywan Zamani Dadaneh
 
Vol 7, No 2 (2022) THE MEDIATING ROLE OF BRAND SATISFACTION AND BRAND TRUST BETWEEN ANTECEDENTS AND OUTCOMES OF BRAND EQUITY: AN EMPIRICAL INVESTIGATION OF BRAND EQUITY ELEMENTS ON SELECTED CELL PHONE BRANDS IN ETHIOPIA Abstract   PDF
Getie Andualem Imiru
 
Vol 2, No 3 (2017) THE NEED FOR A SUSTAINABLE TOURISM DEVELOPMENT Abstract   PDF   Academia.edu   Read the full article on Calameo
Stefanos Paraskevopoulos
 
Vol 7, No 1 (2021) THE NONVERBAL COMMUNICATION AND ITS INFLUENCE ON CUSTOMER PERCEPTIONS TOWARDS SERVICE ENCOUNTER: AN EMPIRICAL STUDY IN THE IRAQI BANKING SERVICE Abstract   PDF
Raafat Awad Mosa
 
Vol 3, No 1 (2018) THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES OF GOVERNMENTAL ORGANIZATIONS AFFILIATED SUBGROUPS TEHRAN MUNICIPALITY Abstract   PDF
Hamid Reza Rezvani, Mitra Hashemi
 
Vol 3, No 3 (2018) THE RELATIONSHIP BETWEEN ORGANIZATIONAL STRUCTURE AND STRATEGY IN SPORTS CLUBS: CRITICAL REVIEW Abstract   PDF
Tadesse Gebremeskel, Yassin Ibrahim
 
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